Actualités sur Advertising
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DataWeave joins Amazon Advertising Partner Network to help brands drive retail growth
Seattle, WA (ots) - --News Direct-- DataWeave, a provider of AI-powered Brand Analytics solutions, today announced its status as a vetted partner in the Amazon Advertising Partner Network with the goal of supporting brands to optimize their digital advertising campaigns with actionable data insights. The Amazon Advertising Partner Network, and new Partner Directory, ...
plusA world first: SmartFrame and Adobe-led CAI work in collaboration to validate image provenance and protect images from misuse online
LONDON, UK (ots) - --News Direct-- SmartFrame Technologies, the first-to-market image-streaming technology provider, today announced the world’s first test of end-to-end image authentication and protection in collaboration with the Adobe-led Content Authenticity Initiative (CAI). It’s estimated that over 2.5 ...
plusSchweizerischer Nationalfonds / Fonds national suisse
Heterosexual norms impact same-sex couples
Bern (ots) - Society stigmatises homosexuals. Individuals who internalise this stigma are more critical of their partners when under stress, according to a study funded by the Swiss National Science Foundation. Couples handle stressful episodes better when partners support and listen to each other. Homosexual couples are no exception. But in contrast to other couples, homosexuals also face the enduring stigma of ...
plusHivestack Launches Header Bidder for DOOH Publishers
Montreal, Canada (ots/PRNewswire) - Global digital out of home ad tech leader introduces multiple SSP/Ad Exchange support to its flagship Ad Server Hivestack, the world's largest, independent, programmatic digital out of home (DOOH) ad tech company has opened up its Ad Server to work with multiple SSP/Exchanges with the introduction of a new, unified auction framework that optimizes publisher yield across various sources. ...
plusHivestack, Clear Channel Outdoor Americas Partnership Brings Programmatic Buyers Additional Scale Across the U.S.
New York and Montreal (ots/PRNewswire) - Hivestack, the leading global programmatic digital out of home (DOOH) ad tech company today announced a partnership with Clear Channel Outdoor Americas (CCOA), the U.S. based business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) one of the world's largest outdoor ...
plusChannel Factory Continues EMEA Expansion with New Hires and Team Growth in Poland
Poland (ots) - --News Direct-- Channel Factory, the global brand suitability and ad performance platform for YouTube has expanded their team in Poland and appointed a new Sales Director as part of their commitment to growth in the European market. Szymon Szmigiel joins as Sales Director to develop, manage, and grow the company’s agency and brand relationships within ...
plusHivestack Announces Global Partnership with The Trade Desk
Montreal (ots/PRNewswire) - The partnership will enable The Trade Desk advertisers to programmatically purchase digital out of home (DOOH) inventory on a global scale via Solimar through the Hivestack SSP Hivestack, the global ad tech leader in programmatic digital out of home (DOOH) advertising, has today announced a strategic global partnership with The Trade Desk, a global technology company that empowers buyers of ...
plusNayax Acquires Israeli Tech Start-up Weezmo
Herzliya, Israel (ots/PRNewswire) - Weezmo's Solution Connects the Online Customer Journey with In-Store Purchases Nayax Ltd. (TASE: NYAX), the leading cashless solution provider, announced today the acquisition of Weezmo, a technology start-up focused on connecting the online customer journey with in-store purchases, generating improved customer experience and increased sales for merchants. With the help of Weezmo ...
plusEntertainment & media revenues rebounding strongly from pandemic slump; shift to streaming, gaming and user-generated content is transforming industry: PwC
New York (ots/PRNewswire) - The global entertainment & media (E&M) industry has regained its momentum, with revenues outpacing the economy as a whole. The $2+ trillion industry is on track to grow 6.5% in 2021 and 6.7% in 2022, fueled by strong demand for digital content and advertising. The renewed growth follows a ...
plusVungle Enters into a Definitive Agreement to Acquire JetFuel, an Influencer Marketing Platform
San Francisco (ots/PRNewswire) - Combination positions Vungle's unique mobile performance marketing platform for the next generation of user acquisition by reaching audiences in the rapidly evolving creator economy Vungle (www.vungle.com), a leading mobile performance marketing platform, announced today it has entered into a definitive agreement to acquire JetFuel ...
plusAcquisition amplifies Vungle's unique mobile performance marketing platform, providing technology to accelerate the growth cycle for mobile developers of all sizes across the world
San Francisco (ots/PRNewswire) - Vungle (www.vungle.com), a leading mobile performance marketing platform, announced today the acquisition of TreSensa Technologies (www.tresensa.com), a mobile ad creative technology company headquartered in New York. TreSensa provides app developers with an instant suite of playable ...
plusAllegro.eu: Announcement of Intention to Float on the Warsaw Stock Exchange
Poznan, Poland (ots/PRNewswire) - NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION, DIRECTLY OR INDIRECTLY, IN WHOLE OR IN PART, IN OR INTO THE UNITED STATES, AUSTRALIA, CANADA, JAPAN, SOUTH AFRICA OR ANY OTHER STATE OR JURISDICTION IN WHICH SUCH RELEASE, PUBLICATION OR DISTRIBUTION WOULD BE UNLAWFUL. This announcement is an advertisement and not a prospectus for the ...
plusEASL European Association for the study of the Liver
2Obesity epidemic results in Non-Alcoholic Fatty Liver Disease (NAFLD) becoming the most common cause of liver disease in Europe
plusPress Association Rebrands as PA Media as the News Agency Pursues a Digital Future
- The news agency's parent company becomes PA Media Group - New suite of logos unveiled for the umbrella brand and PA-branded businesses, including PA Images and PA Training London (ots/PRNewswire) - The Press Association (https://www.pressassociation.com/) today rebrands as PA Media as part of the news agency's wider strategy to target more digital and non-media ...
plusTravelsify Raises EUR5 Million in New Funding Round and Launches Brand DNA AI Analytics for Hotels and Restaurants
New York and Luxembourg (ots/PRNewswire) - New Funding Round, Led By AccorHotels, To Accelerate The Development Of Services Leveraging Travelsify's Hotel DNA(TM) and Restaurant DNA(TM) AI Technology Travelsify (http://www.travelsify.com/), the world's first Travel & Lifestyle Product DNA platform, today announced ...
plusKenshoo Announces Support of Apple Search Ads
San Francisco (ots/PRNewswire) - Kenshoo's new relationship enables marketers to capitalize on Apple Search Ads' continued growth and entrance into more markets at scale Kenshoo (http://www.kenshoo.com) (http://www.Kenshoo.com), a global leader in marketing technology, today announced it has become an Apple Search Ads Authorized Reseller, adding support for Apple Search Ads to the Kenshoo Marketing Platform. Apple Search ...
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