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Zurich's Bahnhofstrasse among the top 3 in Europe - Switzerland remains as a globally successful retail location

2 Documents

Zurich (ots)

- Indication: The Retail Market Study and the figures of the Swiss
     Market Research can be downloaded free of charge as PDF under:
     http://www.presseportal.ch/de/pm/100019131/?langid=2 -
Zurich is among the top three of the most expensive shopping 
streets in Europe, according to the new Retail Market Study 2010 of 
Location Group Zurich. Two years ago the top rent was at CHF 7,150, 
which rose to CHF 9,475. The purchasing power of the people in Zurich
did not suffer during the crisis. Zurich has now surpassed London's 
New Bond Street (CHF 8,350) and Tokyo (CHF 8,450) and has taken fifth
place after Fifth Avenue in New York (CHF 18,500), the Causeway Bay 
in Hong Kong (CHF 16,600), the Avenue des Champs Elysées in Paris CHF
(11,000), and via Montenapoleone in Milan (CHF 9,650).
High key moneys in Zurich
The level of the key moneys is a sign for the most successful 
shopping streets. Mostly retailers in the luxury sector as well as 
the successful fashion brands are shaping the price structure in 
Switzerland. The Swatch Group paid millions to secure a 600 square 
metres retail space at Bahnhofstrasse 31 for its brand Breguet. 
Hermès rented the boutique of the local retailer Meister Silber at 
Paradeplatz with 700 square metres, between fashion house Bon Génie -
Grieder and the Hotel Savoy.
The 3 years old shopping centre Sihlcity is one of the big losers 
in the city of Zurich. The reasons are the position of the location 
in the south-west of Zurich, the unattractive tenant mix as well as 
the wrong architecture.
Geneva with record of new openings
There have never been so many debuts of top brands in the prime 
retail locations of Geneva in the history. The top rents at Rue du 
Rhône are CHF 7,400 per square metre. Beside Panerai and Graff 
Diamonds the jeweller Boucheron also has opened its first boutique in
Switzerland. Audemars Piguet doubled its space at Place de la 
Fusterie. The French star shoe-designer Christian Louboutin launched 
his first Swiss boutique next to Jean-Paul Gaultier. Furthermore the 
following brands opened a new boutique in Geneva: Church's, Dior 
Horlogerie, Fendi, Hacket London, Hervé Leger, Hublot, Lanvin, Paul &
Joe, Tara Jarmon, Victorinox und Vilebrequin.
The interest of retailers in prime locations in Switzerland is 
unbroken high, which results in higher rents as well as key moneys. 
"We are always able to find new retail spaces, but the available 
spaces are very rare. The demand for rental and purchase properties 
in A1 locations exceeds the supply disproportionately throughout 
Switzerland", said Marc-Christian Riebe, CEO of Location Group.

Kontakt:

Marc-Christian Riebe
CEO LOCATION GROUP
Usteristrasse 23
CH-8001 Zurich
Tel.: +41/44/225'95'00
Fax: +41/44/225'95'01
E-Mail: mcr@location.ch
Internet: http://www.location.ch

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