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Location Services Research: Swiss Retail Market Study 2008

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Zurich (ots)

- Note: The entire press release with graphics can be
     downloaded free of charge in pdf format at
     http://www.presseportal.ch/de/pm/100009835?langid=2 -
Geneva and Zurich among the world's ten most expensive retail
locations
Not only are high-class watch and fashion
manufacturers using the high demand for luxury products as reason for
expansion. Retailers are willing to pay rents comparable to those of
London and Paris, because Switzerland's two largest cities have among
the highest retail sales in the world - due to the fact that they
have the world's greatest purchasing power.
Top ten locations worldwide
City        Location                  CHF/m2/p.a.    Euro/m2/month
New York    5th Avenue                  16'304          849
Hong Kong   Causeway Bay                13'170          686
New York    Madison Avenue              13'037          679
Paris       Avenue des Champs Elysées   10'020          522
New York    East 57th Street             9'778          509
London      New Bond Street              8'845          461
Zurich      Bahnhofstrasse               7'530          392
Tokio       Ginza                        7'426          387
Geneva      Rue du Rhône                 7'310          381
Dublin      Grafton Street               7'262          378
The net rent prices apply to a ground-level, 100 m2 store with 6
metres of display window frontage.
American retailers expand in Switzerland
This spring, Apple will open its second flagship store in
continental Europe on Zurich's Bahnhofstrasse. The fourth computer
temple will follow in Geneva in the fall. The first Apple Shop in a
"Media-Markt" was positioned on 80 m2 in Zurich. Other American
retailers include: American Apparel, BCBG Max Azria, Kiehl's New
York, Fossil, Guess and, with Tom Ford, another American cult brand.
Things are extremely busy in Geneva
Louis Vuitton opened the flagship boutique on Rue du Rhône and
Gucci countered with twice the retail space. Omega is now present at
the former site of the L.V. store (with key money 15-times the
monthly rent). The top rent prices are CHF 7,300/m2 per year. This
places Geneva behind Zurich in the ranking of the world's ten most
expensive retail cities.
Six further luxury brands will be opening their own retail stores
this winter on Geneva's luxury boulevard including Boucheron, Fendi,
Jean-Paul Gaultier, Loro Piana as well as the jewellers Graff and
Gerald Genta. Fashion companies which have not yet found a location
on the Rue du Rhône are forced to resort to unusual methods:
collections are loaded into busses in Milan, driven to Lac Léman and
sold directly in hotels.
Changes in Zurich
Loro Piana and Blancpain will be opening stores this fall at
Paradeplatz; Bonita and Fossil at the consumer-oriented part of
Bahnhofstrasse. Compared to the previous year, Ermenegildo Zegna
experienced a 40% growth in sales: more than any other Zegna store in
the world. Rent prices for new rentals are CHF 7,500/m2 p.a. This
places Bahnhofstrasse among the top 8 net rent prices in the world.
Date: January 2008. We accept no liability for the use of this report
or its contents. Copyright 2008 Location Services AG - All rights
reserved; specimen copy requested.

Contact:

Location Services AG
Marc-Christian Riebe
Usteristrasse 23
8021 Zurich
Phone: +41/44/225'95'00
Fax: +41/44/225'95'01
E-Mail: kontakt@location.ag
Internet: http://www.location.ag/

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