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Nespresso opens in Shanghai its 200th boutique worldwide
On-going expansion of its Boutique network in major international cities a major factor in continuing double-digit growth at Nespresso

Nespresso opens in Shanghai its 200th boutique worldwide / On-going expansion of its Boutique network in major international cities a major factor in continuing double-digit growth at Nespresso
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Shanghai, CHINA (ots)

- Indication: Picture will be distributed through newscom and can 
   be downloaded free of charge under:
     http://www.presseportal.ch/de/pm/100007465/?langid=2 -
Nestlé Nespresso today officially opened in the dynamic city of 
Shanghai its 200th boutique worldwide. It joins new boutique 
locations opened this year in the international cities of Miami, Cape
Town, and a new flagship boutique in Brussels as Nespresso continues 
to grow its global retail network to more than 220 boutiques this 
year. Melbourne, New York (Soho) and a new flagship in Munich are 
also scheduled for 2010.
(Photo: http://www.newscom.com/cgi-bin/prnh/20100811/403714 )
"Shanghai is China's gateway to the world and the world's gateway 
to China. As a dynamic and cultured metropolis, Shanghai provides the
perfect location to establish our third boutique in China and our 
200th boutique worldwide. It marks a significant milestone in growing
our global brand community," said Richard Girardot, CEO of Nestlé 
Nespresso SA.
Today, Nestlé SA announced strong first six months for Nespresso, 
with organic growth above 25%. Despite a changing competitive 
environment, Nespresso continues its expansion into new markets and 
persists with double-digit growth rates in its more established 
markets, such as Switzerland and France. Nespresso continues to grow 
capacity to meet rising demand. As planned, the extension started in 
Avenches will double capacity by 2012 and bring total investment here
to more than CHF 400 million.
"Nespresso is firmly on track to surpass CHF 3 billion in annual 
global sales," Mr Girardot told journalists attending the boutique 
opening in Shanghai. "The Nespresso global boutique network plays an 
important role in our company's continuing growth, generating around 
30% of our sales."
The Nespresso schedule of boutique openings in 2010 underlines its
commitment to grow outside Europe. New flagship boutiques in Brussels
and Munich, and steady expansion in France, emphasise the Nespresso 
commitment to sustained category leadership in European markets. 
Nespresso is also on track with its plans to roll out a new customer 
service model in the second half of this year.
Nespresso opened its first boutique in Paris in 2000. Today, 
Nespresso Boutiques can be found from Hong Kong to New York. "Our 
boutiques are embassies for our brand. They enable consumers new to 
Nespresso to meet the brand and explore its deep coffee expertise - 
which is so important as Nespresso builds its presence in new 
markets," said Mr Girardot.
About Nestlé Nespresso SA Nestlé Nespresso SA is the pioneer and 
market leader in highest- quality portioned premium coffee. 
Headquartered in Lausanne, Switzerland, Nespresso has a presence in 
more than 50 countries and more than 4500 employees. In 2009, it 
operated a global retail network of more than 190 exclusive 
boutiques. Nespresso achieved global 2009 sales of CHF 2.77 billion, 
maintaining an average annual growth rate of 30 percent since 2000. 
For more information, visit www.nespresso.com .

Contact:

Julian Liew
Corporate PR & Public Affairs Manager
Nestlé Nespresso SA
E-Mail: julian.liew@nespresso.com
Tel: +41/21/796'97'42

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