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Nestlé Nespresso SA

Nespresso delivers strong 2009 business performance despite economic downturn

Paudex, Switzerland (ots)

Nestlé Nespresso SA announced strong
2009 business results, delivering sales of CHF 2.77 billion achieving
sales growth of more than 22%. In 2009, the company also grew its 
retail network to more than 190 boutiques and launched CitiZ, a new 
machine range, while for the first time Nespresso Club Members 
exceeded seven million.
"In the context of the economic downturn, the hallmarks of the 
Nespresso brand, highest quality and continuous innovation, have 
proved again to be our growth engine, even in an extremely 
challenging year," said Richard Girardot, CEO of Nestlé Nespresso SA.
Maintaining in 2009 its average of 30% growth since 2000, 
Nespresso continues to be the fastest growing global brand in the 
Nestlé Group.
Unique Business Model and Core Business Competencies
"Our unique business model enables us to continue investing in 
growth and quality and take a long-term view," said Mr Girardot. 
"Nespresso is able to manage - and improve - quality at every stage 
of the value chain. Our heritage of deep coffee expertise and 
constant innovation place Nespresso at the front of an ever more 
competitive portioned coffee market. Nespresso continues to earn the 
trust and respect of a growing global brand community in more than 50
countries."
In 2009, the company launched Ecolaboration(TM), the Nespresso 
platform for driving sustainability into all areas of its operations.
This Nespresso's commitment to ensure future growth while respecting 
the planet's resources for future generations.
Outlook for 2010: Winning Formula Continues
In 2010, Nespresso is on track to deliver double-digit growth and 
pass the CHF 3 billion sales milestone. To drive that growth, 
Nespresso will focus on its core competences.
The company continues to aim at exceeding consumer expectations by
offering them the highest-quality coffee combined with maximum 
convenience. As one example, Nespresso will combine its in-house 
research and development expertise with its distinctive design 
capabilities to offer consumers the most compact Nespresso machine 
yet while still delivering the ultimate coffee experience wherever 
they are.
In 2010, Nespresso will expand its global retail network, adding 
more than 30 locations with flagship boutiques including cities such 
as Brussels, Munich, Miami, New York (Soho) as well as the first 
Nespresso locations in Sub-Saharan Africa.
Complementing the continuing boutique expansion, "Nespresso will 
roll out a new customer service model, starting by renewing the 
sensory and brand experience in our boutiques", said Mr Girardot. "We
will then extend our boutique team's passion to serve and share to 
our Customer Relationship Centres and match it with a dynamic new 
e-commerce platform. This will renovate all three Nespresso 
distribution channels and consumer contact points."
About Nestlé Nespresso SA
Nestlé Nespresso SA, the worldwide pioneer and market leader in 
highest-quality premium portioned coffee, introduces consumers to the
world's finest Grand Cru coffees to be enjoyed in the comfort of 
their own homes and savoured outside the home, in locations such as 
gourmet restaurants, upscale hotels, luxury outlets and offices. As a
company, Nespresso is driven by core competencies that enable it to 
create highest quality Grand Cru coffees, long lasting consumer 
relationships, and sustainable business success. The Nespresso offer 
focuses on its unique Trilogy, the unmatched combination of 
exceptional coffee, smart and stylish coffee machines and 
personalised customer service. Together, these three elements deliver
moments of pure indulgence - the Nespresso Ultimate Coffee 
Experiences. Headquartered in Paudex, Switzerland, with more than 4 
500 employees, Nestlé Nespresso SA sells products in more than 50 
countries directly to its customers. At the end of 2009, it operated 
a global retail network of more than 190 exclusive boutiques in key 
cities around the world. For the fourth consecutive year, Nespresso 
is one of the fastest growing brands within the Nestlé Group and one 
of its "billionaire brands". In 2009, Nespresso achieved global sales
of CHF 2.77 billion, maintaining an average annual growth rate of 30 
percent since 2000.
For more information, visit: www.nespresso.com

Contact:

H.-Joachim Richter Director
Corporate Communications Nestlé Nespresso SA
Phone: +41/21/796'96'20
E-Mail: hans-joachim.richter@nespresso.com

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