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Avid Technology Europe Ltd

Reuters Purchases Avid Newsroom Systems for Key U.S. and European Operations: London, New York, Washington and Berlin Bureaux Updated With Avid Unity for News Systems

Amsterdam, The Netherlands (ots)

IBC, HALL 7 STAND 930 -- Avid
Technology, Inc. (NASDAQ: AVID) today announced that Reuters, the
international multimedia news agency, has purchased and installed
Avid® newsroom systems for three of its bureaux: London, Washington
and New York. The new equipment, based around the revolutionary Avid
Unity™ for News shared-storage solution, replaces existing tape-based
and stand-alone nonlinear editing (NLE) systems, allowing the
organisation to transfer its operations in these locations to digital
file-based news production. Additionally, the Reuters Berlin bureau
is scheduled to install an Avid Unity for News system later this
year.
Reuters has replaced its existing newsroom systems to improve the
delivery of content to its customers, and move content quickly and
easily between its international bureaux. The use of Media Exchange
Format (MXF) to future-proof solutions was also an important factor
in the purchasing decision.
Rob Kernot, Global Technology Owner Visuals at Reuters, said,
"After more than five years of appreciating the benefit and
efficiency of a competitive NLE system in our London newsroom, we
were looking to replace the existing system and bring the advantages
of NLE technology into our other major production centres. We chose
Avid's solutions because they best fit our operations; they provide
us with a recognised world-class editing application, and have the
advantage of an entirely on-line operation. Other key factors in our
decision were Avid's track record for innovation, a commitment to MXF
compliance, and the provision of all elements of the workflow from a
single supplier."
Reuters' end-to-end news production environments consist of
multiple Avid NewsCutter® editing systems, Avid AirSPACE™ and Xdeck™
ingest/playout servers, and Avid CountDown™ software for playout
automation - all of which are connected in a tightly integrated
workflow with the Avid Unity for News shared-storage system. The new
equipment also integrates into Reuters' existing Avid iNEWS™ newsroom
computer systems in each location, adding to the efficiency of the
workflow. Avid's Professional Services Group provided consultancy,
workflow analysis and training to the Reuters teams in each bureau to
specify the right equipment and workflow needed to fulfil their
requirements, underlining Avid's reputation for delivering a complete
service to broadcast customers.
The Berlin installation will not only produce its own news
content, but also act as a back-up system to ensure business
continuity for London in case of technical issues.
About Reuters
Reuters (www.reuters.com), the global information group, provides
indispensable information tailored for professionals in the financial
services, media and corporate markets. Our information is trusted and
drives decision making across the globe based on our reputation for
speed, accuracy and independence. We have 14,700 staff in 92
countries, including some 2,300 editorial staff in 197 bureaux
serving approximately 130 countries, making Reuters the world's
largest international multimedia news agency. In 2003, the Reuters
Group had revenues of £3.2 billion.
Reuters is a trademark or registered trademark of the Reuters
group of companies around the world.
About Avid Technology, Inc.
Avid Technology, Inc. is the world leader in digital nonlinear
media creation, management and distribution solutions, enabling film,
video, audio, animation, games, and broadcast news professionals to
work more efficiently, productively and creatively. For more
information about the company's Oscar®, Grammy®, and Emmy®
award-winning products and services, please visit: www.avid.com.
® 2004 Avid Technology, Inc. All rights reserved. Product
specifications, features and availability are subject to change
without notice. Avid, Digidesign, Film Composer, Pro Tools, Avid
Unity, NewsCutter, Xdeck AirSPACE, and CountDown are either
registered trademarks or trademarks of Avid Technology, Inc. in the
United States and/or other countries. iNEWS is a trademark of iNews,
LLC. Avid received an Oscar statuette representing the 1998
Scientific and Technical Award for the concept, design and
engineering of the Avid Film Composer® system for motion picture
editing. Digidesign, Avid's audio division, received an Oscar
statuette representing the 2003 Scientific and Technical Award for
the design, development and implementation of its Pro Tools® digital
audio workstation. Oscar is a trademark and service mark of the
Academy of Motion Picture Arts and Sciences. Emmy is a registered
trademark of ATAS/NATAS. Grammy is a trademark of The National
Academy of Recording Arts and Sciences, Inc. All other trademarks
contained herein are the property of their respective owners.
Press Contact:
Wendy Mattock
Avid Technology Europe Ltd
+44 (0)1753 658428 
wendy_mattock@avid.com
Investor Contact:
Dean Ridlon
Avid Technology, Inc.
978.640.5309 
dean_ridlon@avid.com