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WISeKey devises an anticounterfeiting system that safeguards and verifies the authenticity of luxury goods

Geneva (ots)

Every product made by a luxury goods manufacturer
-a watch, handbag, piece of jewellery, etc.- would be accompanied
and sold with a smart device, such as a SmartCard, containing the
encrypted full details of the product, ie registration number, bar
code, date and place of manufacture, etc. Manufacturers, sales
outlets and purchasers would then be able to use the SmartCard to
verify instantly via the Internet the authenticity of the product
using WISeKey-developed technology - namely, WISeAuthentic© (for
which the patent is pending).
"The technology," explains Carlos Moreira, WISeKey CEO, "is based
on digital identification encrypted in each product's SmartCard. What
we provide is the service by which the smart device can be used to
access the manufacturer's website and gain access to a special area
of the website where the product can be identified as part of the
company's inventory. If the encrypted information on the device is
not recognized, access to the website's special area is denied."
The technology is virtually fail-safe, as the encrypted digital
information within the SmartCard's chip is impossible to replicate
and will remain so for the foreseeable future, according to analysts,
mathematicians and academic experts who participated in the
development of WISeKey's technology.
Not only would the WISeAuthentic©/SmartCard combination provide
a fail-safe system for manufacturers and purchasers, but it would be
a boon to police and customs, who would be able to verify the
authenticity - or non-authenticity - of a truckload of hundreds of
cases of, say, Cartier jewellery in a matter of a few clicks on the
Internet, thereby negating the use of expensive machines currently
used for this purpose.

Contact:

Daniel Ybarra
Phone: +41/22/594'30'00
E-Mail: dybarra@wisekey.com

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