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Fast Search & Transfer ASA

FAST mSearch Powers Mobile Search for 3 Italy

Oslo, Norway (ots/PRNewswire)

- Italy's Leading UMTS Operator Deploys FAST's Mobile Search
Solution to  Provide its Customers Superior Search of Multimedia
Content
Fast Search & Transfer(TM) (FAST(TM)), the leading developer of
enterprise search and real-time alerting technologies, announced
today that 3 Italy, the Mobile Video Company of Hutchison Whampoa
Group Ltd (HWL) in Italy, has fully deployed FAST mSearch(TM) to
power the search functionality across all the mobile multimedia
content on its 3 mobile Portal. FAST mSearch is the industry's first
mobile search solution to collectively integrate content such as
music, games, ring tones, and images with highly relevant content
from the mobile Web, providing users with an optimized and more
personal search experience on their mobile devices.
3 Italy delivers third-generation mobile multimedia and
communications services, offering a convergence of media, information
and communications to enable live video calls, multimedia content and
entertainment while on the move and has over 3.56 million subscribers
in Italy alone. 3 Italy has been the first in the Italian market to
launch a 3G mobile Portal from which its users can access a wide
range of mobile multimedia content on their videophones.
3 Italy turned to FAST's mSearch because it is the only search
solution on the market that provides the depth and breadth of
functionality 3 Italy required to power the search of its "3" mobile
Portal and be usable by all mobile devices. In addition, because all
of the data is indexed and provided by 3 Italy or its content
partners, the search application needed to be enterprise-scale, and
not a simple adaptation of Web search technology. FAST mSearch also
stood out because of its broad range of features and ability to be
optimized for mobile search queries, which inherently have specific
requirements and relevancy needs, such as queries using one or two
words.
"FAST mSearch offers companies such as 3 Italy a complete solution
that addresses the need of the mobile end user, while also creating
multiple revenue streams for carriers and content providers," said
John M. Lervik, FAST's chief executive officer. "With the
proliferation of mobile multimedia, search will increasingly become a
critical component of any mobile carrier's offerings. FAST is the
only enterprise search technology that can help carriers and content
providers to leverage this extraordinary growth."
Based upon the architecture of the FAST Enterprise Search Platform
(FAST ESP(TM)), FAST mSearch improves the revenue opportunities for
carriers and content providers by powering a number of business
models, such as personalized local search, targeted mobile commerce
and advertising services, and multimedia search. Unlike branded
applications such as Google, which threaten the business models of
carriers and content providers, FAST mSearch offers a breakthrough
solution that delivers an integrated and highly relevant set of
search results from the Mobile Web and from content sources that meet
all appropriate mobile formats.
FAST continues to transform enterprise search from a powerful, yet
narrowly perceived function, into an enterprise-wide strategic and
tactical capability of pivotal importance. FAST ESP and FAST's
portfolio of platform solutions and SDAs supply a complete
information retrieval solution ideal for a growing number of key
vertical markets and applications including e-Commerce and Internet
Portals, Financial Services; Government; Life Sciences; Media and
Publishing; and Telecom. For FAST, the search never stops.
About FAST
FAST creates the real-time search and filter technology solutions
that are behind the scenes at the world's best known companies with
the most demanding search problems. FAST's flexible and scalable
integrated technology platform elevates the search capabilities of
enterprise customers and connects people to the relevant information
they seek regardless of medium. This drives revenues and reduces
total cost of ownership by effectively leveraging IT infrastructure.
FAST's powerful enterprise search technology solutions are used by
more than 2,000 global customers and partners, including America
Online (AOL), AT&T, Cardinal Health, CareerBuilder.com, Chordiant,
CIGNA, CNET, Dell, Factiva, Fidelity Investments, Findexa,
FirstGov.gov (GSA), IBM, Knight Ridder, LexisNexis, Overture,
Rakuten, Reed Elsevier, Reuters, Sensis, Stellent, Tenet Healthcare,
Thomas Industrial Networks, T-Online, US Army, Virgilio (Telecom
Italia), Vodafone, and Wanadoo.
FAST is headquartered in Norway and is publicly traded under the
ticker symbol 'FAST' on the Oslo Stock Exchange. The FAST Group
operates globally with presence in Europe, the United States, Asia
Pacific, Australia, South America, and the Middle East. For further
information about FAST, please visit www.fastsearch.com.
(c) 2005 Fast Search & Transfer ASA - Fast Search & Transfer,
FAST, FAST ESP, FAST Data Search, FAST Marketrac, FAST AdVisor, FAST
InStream, FAST ImPulse, FAST Search Best Practices, FAST SBP, FAST
ProPublish, FAST mSearch and the FAST four-colored logo are
trademarks of Fast Search & Transfer ASA. All rights reserved. FAST
disclaims any proprietary interest in the marks and names of others.
All other trademarks mentioned in this document are the property of
their respective owners.

Contact:

Fast Search & Transfer, Peter Gorman (U.S), Tel: +1-781-304-2495,
pr@fastsearch.com or Carine Zeier (Europe), Tel: +47-23-01-13-47,
+47-48-01-13-47 (mobile)

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