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Phonak AG

Savia hearing system endorsed from outer space

Savia hearing system endorsed from outer space
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Stäfa/CH and Noordwijk/NL (ots)

- Indication: a picture can be downloaded under:
              www.presseportal.ch/de/story.htx?firmaid=100001676 -
Phonak has launched a revolutionary new hearing system in the
Research and Technology Centre of the European Space Agency. The
spectacular event included a live link to outer space as well as an
appearance by Buzz Aldrin, second man on the moon and an enthusiastic
Savia user.
Phonak, the Switzerland-based
developer of technologically leading hearing instruments, has
introduced its latest digital hearing system Savia with Digital
Bionics in a unique manner last Friday. Savia is the first hearing
instrument ever to successfully imitate biological systems, bringing
natural, effortless hearing and all-round performance to thousands of
individuals with impaired hearing. As launch pad for Savia, with its
host of world's first features, the company chose a very appropriate
location: the Research and Technology Centre (ESTEC) of the European
Space Agency (ESA) in Noordwijk, Netherlands. Cutting edge science
and technology combined with human expertise allow both, ESA and
Phonak, to make a substantial improvement to the quality of life of
individuals.
Support from outer space
An unquestionable highlight of Friday's product launch was a live
link to the International Space Station (ISS). The audience watched
as Russian Cosmonaut Salizhan Sharipov conversed with Phonak CEO
Valentin Chapero about Savia's revolutionary and unique technology
and congratulated all Phonak employees who were following the event
in the audience and via webcast on the successful product launch.
Another highlight followed when Buzz Aldrin, member of the first
manned lunar landing mission in July 1969, stepped on stage and
revealed that he is an enthusiastic Savia user. The 75 year old space
pioneer and doctor in astronautics today relies on Savia to fulfil
his communication needs on planet earth. He emphasized that Savia is
up to the mark: "When your life has depended on effective
communication between earth and the moon, your expectations remain
extremely high!"
Digital Bionics ignite the hearing revolution
Savia by Phonak is the first hearing instrument ever to implement
the unique capabilities of biological systems using state of the art
digital technology - Digital Bionics.  A unique group of features
based on the bionic principle enable wearers to hear as Nature
intended, in all situations. This includes successfully rising to
major challenges such as understanding speech in echo-filled
environments or when there are multiple noise sources. Digital
Bionics also ensure that the most sophisticated features of natural
hearing, such as the ability to locate sound sources accurately, are
restored automatically by Savia. Localization is a key element of
what is perceived as natural hearing and biologically speaking is the
task of a design masterpiece, the human ear.
A galaxy of possibilities
Savia contains the world's smallest and best-performing microchip
to be integrated into a hearing instrument, plus numerous world first
features, packaged in super-compact housing with a comfortable,
attractive design. Savia is accessible via a wide variety of
instruments and feature options. Ultimate convenience is assured as
even the tiniest Savia CIC is suitable for remote control operation.

Contact:

Phonak Holding AG
Bernadette Kohler
Public Relations
8712 Stäfa (Schweiz)
Tel.: +41/1//928'01'01
Fax: +41/1/928'07'07
E-Mail: bernadette.kohler@phonak.ch
Internet: www.phonak.com