Tous Actualités
Suivre
Abonner Orange Communications SA

Orange Communications SA

Orange with the biggest 3-D advertising area in Switzerland

Lausanne (ots)

700 square metres - Orange will appear in this
the biggest three-dimensional advertising area in Switzerland at
Zurich Airport from 10 September. Thanks to a unique and memorable
LED light installation we will in future be able to draw the
attention of millions of flight passengers every year to our mobile
phone company. Orange Switzerland is thus treading new ground in 3-D
communication.
With the implementation of sensational 3-D branding in the new
Airport Shopping Zone at Zurich Airport, Orange Switzerland is now
treading new ground in communication. A unique installation has been
created in a 700 square metres and-in terms of three-dimensional
advertising-biggest area in Switzerland. In its centre there is a
moving light sculpture. The successful message "The future's bright,
the future's Orange" will thus be beamed in a spectacular, yet
unobtrusive way to millions of people.
The "Orange Lightscape" consists of 475 glass rods stretching from
floor to ceiling and equipped with energy-saving chains of LED
lights. These generate the impression of a right angle hovering in
space. Large-scale pictures from the world of Orange brands will be
used in addition, supported by a moving news panel made up of light
diodes. "Onlookers will take on board the message of Orange and be
captivated by the high quality transformation and entertainment
value. The space gains additional appeal because of the presence of
Orange. This unique Orange branding supports the harmonious,
exquisite and overall peaceful impression", commented Sven Jasper,
Project Manager at Orange Switzerland.
This exquisite project was conceptually designed and implemented
by a company by the name of The GCGroup AG in Zurich. Since the year
2000, this specialist in 3D-communication has implemented many
sensational projects for this mobile phone provider, including the
Orange Dome, the Orange Cube and the Orange Expo Boat. Recently, the
concept, design and construction of the furnishings and fittings of
31 Swiss Orange Shops were successfully completed. "We are setting
new standards in 3-D communication with the art installation at the
airport", said Patrik Gubser, CEO of The GCGroup AG, "Here, unlike
the increasingly gigantic mega-sized posters with gaudy slogans, we
are successfully arousing a completely new kind of emotion which will
astonish onlookers and convey the brand values of our client in a
subtle and yet effective and sustained way."

Contact:

Orange Communications SA
World Trade Center
Av. de Gratta-Paille 2
P.O. Box 455
CH-1000 Lausanne 30 Grey

Therese Wenger
Director Media & PR
Mobile: +41/78/787'10'16
Tel. +41/21/216'10'16
Fax +41/21/216'10'15
E-Mail: therese.wenger@orange.ch
Internet: www.orange.ch

Plus de actualités: Orange Communications SA
Plus de actualités: Orange Communications SA