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Société Générale Increases Online Conversion Rates by 30%, Renews Contract With Kefta - Leading Retail Bank Enjoys Tremendous Success Optimizing Online Customer Interactions

San Francisco, CA (ots)

Kefta Inc. (http://www.kefta.com), a top
provider of customer interactions solutions, announced today that
Société Générale, the euro-zone's fifth largest bank, has renewed its
ongoing contract with Kefta, owing to the tremendous results they
have experienced.
Kefta's powerful combination of technology and world-class
services has enabled Société Générale to successfully boost its
online application rates by 30% in the past year. By tailoring
customer interactions online, Kefta could: efficiently personalize
the user experience, re-engage prospects that weren't completing
online applications, cross-sell existing customers, and provide the
offline team relevant leads.
"We renewed our contract with Kefta because they allowed us to
increase our online revenues by such a substantial margin, as well as
cut our servicing costs and dramatically boost the ROI of our online
channel. When it comes to providing relevant, powerful customer
interactions, Kefta has offered us a truly unique technology
solution, as well as an invaluable expertise," said Olivier
Chedeville, Vice President of Market Research and Development at
Société Générale.
"As a cutting-edge provider of direct marketing and behavioral
targeting solutions, Kefta is exceptionally positioned to address the
needs of financial institutions," said Philippe Suchet, CEO of Kefta,
Inc. "Renewing this contract with Société Générale, known worldwide
for its outstanding customer service and online channel, shows a
tremendous mark of confidence in our company and its technology."
About Société Générale
Société Générale is one of the largest financial services group in
the euro-zone. The Group employs 88,000 people worldwide in three key
businesses: Retail Banking and Financial Services, Asset Management
and Private Banking, and Corporate and Investment Banking. It manages
EUR 300 billion in assets and services more than 15 million retail
customers worldwide.
About Kefta
Kefta Inc. (http://www.kefta.com) is a leading provider of
customer interactions solutions, including market leaders such as
General Motors, Verizon, and Roxio. Combining the best of direct
marketing and behavioral targeting, Kefta's solutions allow
corporations to intelligently tailor their customer interactions and
maximize the ROI of their online channel. Kefta's combination of
expertise and technology enables corporations to develop one-to-one
interactions with their prospects and customers by providing the
appropriate message at the optimal time through the most suitable
channel (website, ad banners, emails, etc.).
ots Original Text Service: Kefta Inc.
Internet: http://www.presseportal.ch
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