28.11.2022 – 17:12

Selecta Group

Selecta | Selecta introduces new sustainable coffee from Pelican Rouge

Selecta introduces new sustainable coffee from Pelican Rouge, making the Pelican Rouge coffee brand fully sustainable

Dordrecht, November 28, 2022, Selecta Group is introducing 20 new sustainable coffee blends under the Pelican Rouge brand. The blends are all Rainforest Alliance or Fairtrade certified and come in fully recyclable packaging. Pelican Rouge is committed to making its entire business process more sustainable – reducing CO2 throughout the supply chain, providing transparency in sourcing, and working directly on farm-level programs to improve the livelihood of coffee farmers.

The new range will be revealed on Monday, November 28. From mild and classic to dark roasts, the 20 blends cover the range of taste preferences across the 36 countries where Pelican Rouge is currently sold.

"Coffee is consumed all over the world, but the taste preference varies locally. Thanks to our experience since 1863, we know how to offer the optimal taste profiles for our consumers. The new range includes 20 blends, there is an interesting variety of blends and single-origin coffee each with a unique flavor profile," says Marco Retel, Group Export Director, Pelican Rouge Coffee Roasters.

In addition to a fully certified coffee range, the new Pelican Rouge coffee goes further to deliver sustainability throughout the supply chain. The renewed brand brings together five key sustainability elements: certified coffee, recyclable packaging, reduced CO2 emissions, transparent sourcing, and support for local farmers. By actively developing farm-level programs, Pelican Rouge is creating a sustainable and stable coffee supply chain.

"Enjoying coffee is a daily ritual for many people. We believe it is important to make good tasting and sustainable coffee. We are proud to be relaunching Pelican Rouge as a fully sustainable brand by actively reducing our carbon footprint, building and maintaining long-term sourcing relationships and farm-level programs, and creating traceability from farm to cup”, adds Marissa Célette, Chief Strategy & Sustainability Officer of Selecta Group.

Selecta Group AG

Sarina Künzli
Group Communication Leader 
Alte Steinhauserstrasse 14
6330 Cham – Switzerland
+41 78 818 31 16
 www.selecta.com

About Pelican Rouge Coffee Roasters

Pelican Rouge Coffee Roasters (PRCR) is part of Selecta Group. A coffee roaster with more than 150 years of craftsmanship, PRCR is a specialist in roasting and packaging coffee and instant ingredients. With a large network of distributors, PRCR operates in 65 countries and also supplies private label coffee and ingredients for the capsule market. PRCR has been rated gold for the 5th year in a row by Ecovadis, a globally recognised standard for sustainability and transparency in supply chains. For more information, please visit www.pelicanrougecoffeeroasters.com

About Selecta Group

Headquartered in Switzerland since 1957, Selecta Group is a Foodtech company with a leading route based, self-service distribution network in Europe, offering innovative convenience food services and world-class quality coffee brands in the workplace and public spaces. Active in the food tech business we continuously push on new innovations and solutions, we serve premium coffee and beverages, snacks, and fresh meals to more than 10 million people in 16 countries across Europe every day. With an annual turnover of €1.2 billion, we owe our success to our ca. 7,000 highly skilled, dedicated, and passionate Selecta employees who are committed to creating millions of moments of joy for our clients and their consumers every day. Sustainability is an integral part of the way we do business, focused on the key areas in which we can make a positive difference. For more information, please visit www.selecta.com.