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swissinfo videos now on YouTube

Bern (ots)

swissinfo/Swiss Radio International (SRI) is starting
its own channel on YouTube, the world's most popular online video
portal. The channel can be accessed at
http://www.youtube.com/swissinfovideos. Starting today, it enables
the international voice of SRG SSR idée suisse to make its own
content available internationally via YouTube, thereby expanding its
online video offering.
More and more people are searching the internet for specific film
footage. In response to this demand, swissinfo/SRI has launched its
own channel featuring selected videos about Switzerland and the
Swiss. YouTube surfers can view, rate and comment on these videos and
recommend them to their friends. They can even upload their own video
responses and chat to other viewers about what they have seen.
New content every week
The video features produced by swissinfo journalists can be
accessed from around the world at
http://www.youtube.com/swissinfovideos. They are mainly original
reports and background information on Swiss society, environment,
arts, education, research and tourism. The English-language selection
will be updated weekly, and there are plans continuously to expand
the swissinfo/SRI offering in other languages, too.
swissinfo/Swiss Radio International (SRI) is one of the enterprise
units of SRG SSR idée suisse, Switzerland's public-service radio and
television broadcaster. Its remit is to inform Swiss people abroad of
what is going on at home, and to raise awareness about Switzerland
beyond its borders. In doing so, swissinfo/SRI operates a news and
information platform in nine languages at http://www.swissinfo.org/.
YouTube, founded in February 2005, is the leader in online video,
and the premier destination to watch and share original videos
worldwide through a web experience. YouTube allows people to easily
upload and share video clips on www.YouTube.com and across the
internet through websites, mobile devices, blogs, and e-mail. YouTube
has struck numerous partnerships with content providers such as CBS,
BBC, Universal Music Group, Sony Music Group, and swissinfo/SRI.

Contact:

Peter Schibli
Project Manager
Tel.: +41/31/350'95'66
E-Mail: peter.schibli@swissinfo.ch

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