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Swiss Radio International to stop broadcasting

Bern (ots)

swissinfo/Swiss Radio International (SRI) is to
broadcast its last shortwave and satellite radio programmes on
October 30, 2004. As SRI goes off the air after nearly 70 years, a
chapter in Swiss radio history comes to an end. swissinfo/SRI will in
future focus exclusively on its multimedia news and information
platform, www.swissinfo.org, which is available in nine languages.
Swiss Radio International first broadcast to the world on
shortwave in 1935. The station made a name for itself as a neutral
voice of authority during the Second World War and throughout the
Cold War. Programmes were broadcast in nine languages (German,
French, Italian, Romansh, English, Spanish, Portuguese, Arabic and
Esperanto). During this time, SRI established itself as one of the
most high-profile and popular international radio broadcasters.
The end of the Cold War, coupled with the advent of satellite
technology and the internet revolution, spelled the end of the
shortwave era. At the end of the 1990s, and following a strategic
change of direction which was approved by the Swiss government in
1999, swissinfo/SRI started to transform itself into a multimedia
enterprise. The decision was taken to phase out radio output and
develop an online presence, although audio reports and interviews are
still available on the website. The multimedia news and information
platform www.swissinfo.org was launched in March 1999. Today it is
available in nine languages (German, French, Italian, English,
Spanish, Portuguese, Arabic, Japanese and Chinese). The change of
strategy has paid off: today, www.swissinfo.org registers around 8.5
million page views each month.
Nicolas Lombard, the director of swissinfo/Swiss Radio
International, admits that radio cannot be replaced. "But with our
internet platform, www.swissinfo.org, we can offer a range of
information that was simply not possible on the air. What we provide
today is a wide range of news and stories from and about Switzerland,
presented in a way which was unthinkable in the past," said Lombard.
As radio broadcasts come to an end, SRI will be broadcasting a
variety of special programmes. The German Department is airing a
selection of archive interviews with well-known Swiss, such as Max
Frisch and Friedrich Dürrenmatt. Swiss living abroad are also being
given the chance to have their say on air. For the last Arabic
programme, most of the department's journalists will gather around a
microphone. And you can listen again to highlights from our extensive
archive of programmes in English by visiting www.swissinfo.org and
clicking on the Multimedia button.

Contact:

Nicolas D. Lombard, Director
swissinfo/Swiss Radio International (SRI)
Giacomettistrasse 1
CH-3000 Bern 15
E-mail: nicolas.lombard@swissinfo.ch
Tel. +41/31/350'95'10

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