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  • 25.05.2017 – 09:16

    GfK Survey Reveals Opportunities for Brands that can Give Back Time or Experiences to Consumers

    Nuremberg, Germany (ots/PRNewswire) - - Internationally, three times more people firmly agree than disagree in wanting more time over more money - Even among people with low income, twice as many firmly agree than disagree - For those aged 60+, the gap narrows significantly In an online survey just released by global research experts, GfK, three out of ten people (31 ...

  • 17.03.2016 – 11:01

    Top 3 Most Important Corporate Responsibilities, According to Consumers

    Nuremberg, Germany (ots/PRNewswire) - - Consumers say companies should focus on providing good jobs, good quality products and being environmental The top three most important responsibilities for companies today, in the eyes of consumers, are proving good jobs for people, producing good quality products or services and being environmentally responsible. GfK surveyed ...

  • 15.03.2016 – 14:03

    European Optics Market Over EUR17 Billion in 2015

    Milan (ots/PRNewswire) - GfK has announced its latest figures for key European optics markets (Italy, France, Spain and Germany), confirming a turnover of over EUR17 billion for total year 2015. GfK's Optics Panel tracks sales data for sunglasses, frames, spectacle lenses, contact lenses and care products for contact lenses. The 2015 figures show a 7.0 percent growth in sales value for the optical market across Italy, ...

  • 25.02.2016 – 11:02

    Virtual Interactions 'As Good as Being There' for Nearly a Quarter of Online Consumers

    Nuremberg, Germany (ots/PRNewswire) - Internationally, 23 percent of online consumers say virtual interactions can be as good as being there in person. GfK has published findings from a 22-country survey showing that just under a quarter (23 percent) of online consumers agree[1] that virtual interactions with people and places can be as good as being there in person. ...

  • 27.01.2016 – 09:02

    People Average 4 Hours a Week on Personal Grooming. Why?

    Nuremberg, Germany (ots/PRNewswire) - Top reasons people try to look good Findings released by GfK from a 22-country survey show that women spend an average of almost five hours a week on personal grooming (bathing, shaving, dressing, hair, make-up), while men spend just over three hours. But what are the major (as opposed to minor) reasons that motivate people to try to look their best? The most popular motivation, cited ...

  • 19.01.2016 – 09:01

    Paris Wins Back 'Most Admired City' From London

    Nuremberg, Germany (ots/PRNewswire) - - Paris, London and New York are top three cities for overall positive image - Berlin and Amsterdam make top 10 for first time - Vienna pushed out of the top 10 Paris has pushed London off the top spot to win back the number one place as the highest rated city in 2015, out of a total of 50 cities. Sydney, which had been in the top three since 2011, falls back to fourth place, ...

  • 14.01.2016 – 01:02

    Chinese Tourists Spend US$229 Billion in 2015

    Nuremberg, Germany (ots/PRNewswire) - - China hits 109 million outbound tourists - South Korea and Thailand overtake Hong Kong as most popular destinations - Europe beats North America as most popular destination outside of Asia GfK's latest analyses of the Chinese market show that China produced 109 million outbound tourists in 2015 - with retail spend of US$229 billion. This is a key milestone in China's outbound ...

  • 25.11.2015 – 10:31

    Money and Self-Pressure are the Leading Major Causes of Stress Internationally

    Nuremberg, Germany (ots/PRNewswire) - With the pressure of Christmas shopping already underway, GfK has released findings from a 22-country survey looking at the major causes of stress in people's daily lives. Money, self-pressure and lack of sleep are the top three major causes of stress internationally. Latin American countries stand out for 'threat of crime' ...

  • 17.11.2015 – 06:01

    USA Regains Position as Top Nation Brand from Germany

    Nuremberg, Germany (ots/PRNewswire) - After being pushed off the number one position last year by Germany, the USA has this year taken back its position at the top of the Anholt-GfK Roper Nation Brands IndexSM(NBISM). UK, in 3rd place, edges closer to the top and is followed by France. Further down the ranking, Ukraine and Russia achieve large reputation gains, while Greece stands alone in suffering a steep drop. The ...

  • 11.11.2015 – 11:01

    Smart Home Beats Wearables for Impact on Lives, say Consumers

    Nuremberg, Germany (ots/PRNewswire) - New GfK research shows that half of people internationally believe smart home technology will make an impact on their lives in the next few years, compared to just a third who say the same for wearables. The study, which covered seven countries, asked consumers to choose which of 11 leading-edge technologies - from 3D printing to augmented/virtual reality to Internet of Things - would ...

  • 21.10.2015 – 10:02

    Insomnia Ranks 2nd After Cold as Most Common Health Complaint Internationally

    Nuremberg, Germany (ots/PRNewswire) - - Findings on most common health complaints across 22 countries  - Muscle pain, weight problems and migraines complete top 5 most common complaints  - Women more prone to sleeping problems than men   Half of people internationally say they have had a cough or cold in the last 12 months and over a quarter report suffering from ...

  • 29.09.2015 – 10:01

    GfK's Digital Ad Effectiveness Solutions to Include Mobile Capability

    Nuremberg, Germany (ots/PRNewswire) - - GfK can now identify when an individual is exposed to an advertisement on multiple devices (PC, smartphone, tablet etc.) and unify the browser and app experience - thereby enabling a more accurate evaluation and attribution of the performance of ad formats, creative and overall campaigns  - GfK is also excited to announce an ...

  • 23.09.2015 – 12:12

    Almost Three in Ten Lack Confidence in Affording Quality Life During Retirement

    Nuremberg, Germany (ots/PRNewswire) - - 28 percent internationally are not confident in having enough money to live the "life they want" when they retire  - While, 42 percent are confident that they will have enough money  Internationally, close to three in ten (28 percent) lack confidence that they will be able to afford the life they want during retirement, ...

  • 01.09.2015 – 14:14

    Cell-phone Loyalty in LatAm: Potential for Large Disruption, Given the Right Offer

    Nuremberg, Germany (ots/PRNewswire) - Across Latin American countries, only 20 percent or less of cell phone users have switched their service provider in the last 12 months. But when presented with various scenarios of improved offers, the percentage of people who say they would switch rockets to between 35 and 59 percent.    These are some of the findings from a ...

  • 26.08.2015 – 10:01

    Looks Count When Buying Tech Products

    Nuremberg, Germany (ots/PRNewswire) - - Internationally, one in three consumers firmly agree the look and style of a technology product is very important in deciding which one to buy  - Firm agreement is highest in Turkey, Mexico and Brazil   - Sweden, Belgium and Germany have highest percentage firmly disagreeing.  In anticipation of a number of new technology gadgets being launched this summer, GfK has released ...

  • 30.07.2015 – 11:01

    Nearly a Third Say Cloud Storage is Essential, But National Opinion is Divided

    Nuremberg, Germany (ots/PRNewswire) - - Latin America countries have highest numbers strongly agreeing that cloud storage is essential to them  - Germany, Canada and Australia not convinced  Internationally, nearly a third of all surveyed strongly agree that cloud storage is essential to them, with agreement peaking in Mexico, Brazil, Turkey, China and Russia. GfK ...

  • 15.07.2015 – 10:02

    Economic Expectations for Europe Strongly Influenced by Greek Crisis

    Nuremberg, Germany (ots/PRNewswire) - Results of GfK Consumer Climate Europe for the second quarter of 2015  The lengthy negotiations between Greece and its creditors have clearly influenced the mood of consumers in most European countries in the second quarter of this year. Particularly in Eastern European countries, however, the crisis between Russia and the Ukraine ...

  • 30.06.2015 – 11:02

    Americans, Canadians and British Happiest with Amount of Leisure Time

    Nuremberg, Germany (ots/PRNewswire) - - Internationally, only 16 percent of people are completely satisfied with the amount of leisure time they have. - America, Canada and UK have highest percentage of people who are satisfied; Russia and Japan have highest percentage dissatisfied. The busy pace of life is a popular complaint for many people. But findings released by ...

  • 24.06.2015 – 06:01

    Previous Experience is Biggest Influence in LatAm Shopping

    Nuremberg, Germany (ots/PRNewswire) - - Previous experience beats recommendations, price comparison sites, in-store displays and advertising - Apps and ability to pay using mobile phone trail well behind in importance The latest results from GfK Shopping Monitor Electro 2015 reveal that consumers in Latin America consider previous experience with a brand or item, and previous experience with the retailer, to be the two ...

  • 29.05.2015 – 11:03

    1 in 10 "Completely Satisfied" With Their Looks

    Nuremberg, Germany (ots/PRNewswire) - - Over half of people internationally are fairly satisfied or completely satisfied with their personal looks - Teenagers only slightly more likely to be dissatisfied than older age groups - Japanese are the most self-critical, with over 1 in 10 "not at all satisfied" With summer fast approaching the northern hemisphere and consumers preparing to be "beach ready", GfK has released ...