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01.06.2005 – 21:13

Thought Equity

Thought Equity Launches Next Generation Stock Footage Website

    Denver (ots/PRNewswire)

Thought Equity, a leader in stock footage licensing and management services, announced today the launch of their next generation e-commerce web site. The new release of the site includes advanced search, purchase and real-time delivery options that make the e-commerce site the most sophisticated footage licensing site in the industry.

    The new site features online purchase and instant delivery that allows customers to download footage clips and collections immediately upon purchase. In addition to traditional tape and DVD delivery, users also benefit from transcoding on-demand, which converts master files to the online delivery format of choice.

    A key feature of the new site is the introduction of Speed View (TM), the industry's fastest and only clickless preview. With Speed View, previews begin playing as soon as the user's mouse moves over the thumbnail and play pauses when the mouse is moved off. No preview download, or even a mouse click, is required to preview footage clips. For video and film producers who regularly search and preview stock footage, this feature saves hours of preview time.

    "Consumers of stock footage need a resource that they can count on to accommodate their needs," says Kevin Schaff, founder and CEO of Thought Equity. "By focusing only on motion based assets, Thought Equity is providing the user experience that allows us to be that resource. Speed View is the first rapid previewing technology on the market and we are proud of how much time it saves customers".

    Upgraded features also include frame-accurate comps, which allow a user to assess the editing scope of a clip before purchase. Once editing with the low-resolution version is complete, users can simply drop in the master file and all previous edits are automatically applied. The company offers free online clip storage for the life of the purchase. This means that a customer can come back at any time and download their purchased clips whenever and as often as they need to.

    "Our goal is to ensure the best and most efficient user experience in the industry," stated Schaff. "We do this by making sure we refresh our inventory with the newest, and most creative content weekly. We also provide a variety of formats (HD, Film, etc.), to offer the best mix of delivery options, and ensure the highest level of quality and subject diversity available".

    Thought Equity is focused on the licensing and management of motion-based assets. The company specializes in advanced digital mastering, ingest, metadata, packaging and storage services that allow rapid refinement and licensing of sophisticated motion imagery.

    About Thought Equity

    Thought Equity is headquartered in Denver, Colorado and is a leading supplier of footage management and stock footage licensing services. Customers such as cable operators, broadcast and cable networks, advertising agencies and film studios use the company's products and solutions to reduce production time and costs, accelerate their digital management efforts, and implement online distribution strategies that ensure maximum value and revenue potential of their motion assets. For more information about Thought Equity, visit

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ots Originaltext: Thought Equity
Im Internet recherchierbar:

Lauri Harrison of Lauri Harrison Public Relations, +1-303-885-4200,, for Thought Equity; or Holly Hamann of Thought
Equity, +1-303-308-3192,