IBM Deutschland

Ardendo Selected for IBM's ISV Advantage for Industries Initiative to Deliver Broadcast Asset Management Solutions
Software Vendor First to Join In Media and Entertainment Industry

    Stockholm, Sweden (ots) - Ardendo, a leading provider of media asset management software, today announced it has been selected for IBM's ISV Advantage for Industries initiative, a program that provides independent software vendors (ISVs) with technical and marketing support to help meet the industry-specific needs of customers.

    As the first ISV in the media and entertainment industry to join the program, Ardendo offers a comprehensive portfolio of asset management solutions that help broadcasters adopt IT-centric, on demand production environments. Built on open standards, Ardendo's software platform offers a secure, scalable and flexible way for customers to archive, transcode, browse, edit and integrate digital media.

    "Our strong entrepreneurial roots and expertise in engineering design have made Ardendo a niche market leader in media asset management," said Jonas Engström, CEO of Ardendo. "Combined with the global market reach of IBM, we're well positioned to help modernize customer production environments across the globe."

    The ISV Advantage for Industries program provides extended benefits for select global industry ISVs that adopt IBM's on demand solutions and commit to go to market with IBM for a majority of their business. By optimizing its portfolio on IBM hardware and software, including IBM eServer xSeries and IBM DB2 Universal Database running on Linux, Ardendo is broadening its reach into the broadcast marketplace by offering more choice and flexibility to customers.

    "By working with key partners like Ardendo, IBM is able to deliver the innovative technology and solutions to help broadcast customers propel their business into the next generation of digital media," said Steve Canepa, vice president, IBM Global Media and Entertainment Industry. "Through the support of the IBM ISV Advantage for Industries program and by taking advantage of IBM open standard technology, Ardendo has the ability to meet the demands of broadcasters faster, easier and more efficiently."

    Built on the success of the ISV Advantage for SMB program, ISV Advantage for Industries provides a growth path for ISVs that want a deeper relationship with IBM. ISV Advantage for Industries members make tangible technology commitments to specific IBM middleware and hardware platforms that support IBM's on demand strategy. Ardendo will also work closely with IBM to expand its visibility in target vertical industries through various co-marketing and sales activities.

  ISV Advantage is administered by PartnerWorld for Developers, the developer resource for IBM Business Partners. It is a worldwide program designed to help software developers reach broader markets, lower their costs of doing business, and take their products to market faster. For more information, visit http://www.ibm.com/partnerworld, or call 1-800-426-9990 in North America, 1-770-863-2048 outside North America.

    About Ardendo

    Ardendo is a software company focusing on complete Media Asset Management solutions for the Broadcast Industry. The company's success is based on being engineer and customer driven. Ardendo's customers are the early adopters in transforming broadcasters into an IT centric production environment with strong emphasis on solving complex problems and customer specific needs. Visit Ardendo on the web at www.ardendo.com.

    All trademarks or registered trademarks are property of their respective owners.

ots Originaltext: IBM
Internet: www.newsaktuell.ch/f

Contact:
IBM http://www.ibm.com/partnerworld
1-800-426-9990 in North America
1-770-863-2048 outside North America



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