Location Services Research: Swiss Retail Market Study 2008

Ein Dokument

    - Note: The entire press release with graphics can be
        downloaded free of charge in pdf format at
        http://www.presseportal.ch/de/pm/100009835?langid=2 -

Geneva and Zurich among the world's ten most expensive retail locations

    Zurich (ots) - Not only are high-class watch and fashion manufacturers using the high demand for luxury products as reason for expansion. Retailers are willing to pay rents comparable to those of London and Paris, because Switzerland's two largest cities have among the highest retail sales in the world - due to the fact that they have the world's greatest purchasing power.

Top ten locations worldwide

City            Location                            CHF/m2/p.a.      Euro/m2/month
New York      5th Avenue                            16'304                849
Hong Kong    Causeway Bay                         13'170                686
New York      Madison Avenue                      13'037                679
Paris          Avenue des Champs Elysées    10'020                522
New York      East 57th Street                    9'778                509
London         New Bond Street                      8'845                461
Zurich         Bahnhofstrasse                        7'530                392
Tokio          Ginza                                      7'426                387
Geneva         Rue du Rhône                          7'310                381
Dublin         Grafton Street                        7'262                378

    The net rent prices apply to a ground-level, 100 m2 store with 6 metres of display window frontage.  

    American retailers expand in Switzerland

  This spring, Apple will open its second flagship store in continental Europe on Zurich's Bahnhofstrasse. The fourth computer temple will follow in Geneva in the fall. The first Apple Shop in a "Media-Markt" was positioned on 80 m2 in Zurich. Other American retailers include: American Apparel, BCBG Max Azria, Kiehl's New York, Fossil, Guess and, with Tom Ford, another American cult brand. Things are extremely busy in Geneva

    Louis Vuitton opened the flagship boutique on Rue du Rhône and Gucci countered with twice the retail space. Omega is now present at the former site of the L.V. store (with key money 15-times the monthly rent). The top rent prices are CHF 7,300/m2 per year. This places Geneva behind Zurich in the ranking of the world's ten most expensive retail cities.

    Six further luxury brands will be opening their own retail stores this winter on Geneva's luxury boulevard including Boucheron, Fendi, Jean-Paul Gaultier, Loro Piana as well as the jewellers Graff and Gerald Genta. Fashion companies which have not yet found a location on the Rue du Rhône are forced to resort to unusual methods: collections are loaded into busses in Milan, driven to Lac Léman and sold directly in hotels.

    Changes in Zurich

    Loro Piana and Blancpain will be opening stores this fall at Paradeplatz; Bonita and Fossil at the consumer-oriented part of Bahnhofstrasse. Compared to the previous year, Ermenegildo Zegna experienced a 40% growth in sales: more than any other Zegna store in the world. Rent prices for new rentals are CHF 7,500/m2 p.a. This places Bahnhofstrasse among the top 8 net rent prices in the world.

Date: January 2008. We accept no liability for the use of this report or its contents. Copyright 2008 Location Services AG - All rights reserved; specimen copy requested.

ots Originaltext: Location Services AG
Internet: www.presseportal.ch

Location Services AG
Marc-Christian Riebe
Usteristrasse 23
8021 Zurich
Phone:      +41/44/225'95'00
Fax:         +41/44/225'95'01
E-Mail:    kontakt@location.ag
Internet: http://www.location.ag/

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