Previous Experience is Biggest Influence in LatAm Shopping
Nuremberg, Germany (ots/PRNewswire) - - Previous experience beats recommendations, price comparison sites, in-store displays and advertising - Apps and ability to pay using mobile phone trail well behind in importance The latest results from GfK Shopping Monitor Electro 2015 reveal that consumers in Latin America consider previous experience with a brand or item, and previous experience with the retailer, to be the two ...