Tous Actualités
Suivre
Abonner GfK SE

GfK SE

GfK - Generosity lives: Four in ten people help others a minimum of once a month

Germany (ots/PRNewswire)

- Mexico, USA and Netherlands lead for populations who help others a 
  minimum of once a month 
- Men slightly ahead of women overall 
- 20-29 year olds lead across age groups 

In the run up to Christmas, it is comforting to know that habits of generosity are still strong. Results just released by GfK show that, amongst the online population across 17 countries, four out of ten people help others or do volunteer work a minimum of once a month. This is made up of four percent who help others 'every or most days', 14 percent who do so 'at least once a week' and 21 percent who help others 'at least once a month'.

The results for men versus women in the GfK survey (http://www.gfk.com/global-studies/global-study-overview/) were very even across each category. However, men are slightly more likely than women to say they help others at least once a week - standing at 15 percent for men and 13 percent for women. And a quarter of women (25 percent) class themselves as never helping others or doing volunteer work, compared to 23 percent of men.

Similarly, the findings across different age groups were fairly even. However, those aged 20-29 years old are slightly more likely than the other age groups to help others daily (6 percent) and monthly (24 percent), while they come level with teenagers (15-19 year olds) for helping others at least once a week (17 percent).

Mexico, USA and Netherlands in the lead for helping monthly or more, followed by China, Brazil and Germany

Of the countries surveyed, Mexico comes out as having the highest percentage of online population who are regular volunteers. Looking at those who say they help others or do volunteer work monthly, weekly or daily, almost half of Mexicans (49 percent) fall into this category, followed by Americans at 46 percent and the Dutch at 45 percent. China, Brazil and Germany are also above the international average (39 percent) for this, standing at 44 percent, 43 percent and 40 percent respectively.

Countries where people appear less volunteer-minded are South Korea, Japan and France, where 52 percent, 45 percent and 38 percent respectively class themselves as never helping others or doing volunteer work.

These findings give national and global charities valuable insight into which audiences within each country may be most receptive to requests for volunteers - especially when combined with GfK attitudinal data, showing people's personal values across countries, genders and age groups.

To download full findings for each of the 17 countries, please visit http://www.gfk.com/global-studies/global-study-overview/

About the study

GfK conducted the online survey with over 22,000 consumers aged 15 or older across 17 countries. Fieldwork was completed in summer 2016. Data are weighted to reflect the demographic composition of the online population aged 15+ in each market.

Contact:

Amanda Martin
Global PR
+44-7919-624-688
press@gfk.com

Stefan Gerhardt
Global PR
+49-911-395-4440
press@gfk.com

Plus de actualités: GfK SE
Plus de actualités: GfK SE
  • 28.10.2016 – 07:01

    Eyesight and Memory Loss are Leading Concerns Around Aging

    Nuremberg, Germany (ots/PRNewswire) - Internationally, the top five physical conditions that people worry most about having, either now or as they age, are eyesight getting poorer, not being as mentally alert, lacking energy, having trouble taking care of themselves physically, and being unable to walk or drive. These are the findings from a GfK survey (http://www.gfk.com/global-studies/global-study-overview/) of the ...

  • 29.09.2016 – 10:02

    A Third of People Track Their Health or Fitness. Who Are They and Why Are They Doing it?

    Nuremberg, Germany (ots/PRNewswire) - A recent international GfK survey (http://www.gfk.com/global-studies/global-study-overview/), conducted online in 16 countries, shows one in three people (33 percent) currently monitor or track their health or fitness via an online or mobile application, or via a fitness band, clip, or smartwatch. China is well in the lead for ...

  • 02.09.2016 – 13:17

    Home Improvement: Women Aspire to Better Décor; Men to Better Size and Layout

    Nuremberg, Germany (ots/PRNewswire) - - International findings show top five countries most interested in each area of home improvement When it comes to what aspect of their home people would most like to improve, the most popular answers among the online population across 22 countries are the interior décor or design (39 percent), the overall size or layout (38 ...