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La Prairie Group

2009 economic crisis: La Prairie Group above expectations

Un document

Zurich-Volketswil (ots)

- Indication: The complete press release can be downloaded free of
   charge under:                                                     
   http://www.presseportal.ch/de/pm/100016920/?langid=2 -
After a weak start in the first two quarters due to the economic 
downturn and retailer stock reduction, the La Prairie Group showed 
steady growth throughout 2009. In the fourth quarter, the La Prairie 
Group saw an upswing with strong growth of +10.5 percent compared 
with the previous year. Projected results for 2009 were clearly 
fulfilled. With net sales of -8.0 percent, adjusted to exchange rate 
effects, the Swiss company in the premium cosmetics segment achieved 
stronger growth than the market average. Total net sales amounted to 
CHF 375.2 million. Thanks to substantial innovations in the pipeline 
and focused brand communication, Dirk Trappmann, CEO of the La 
Prairie Group, is expecting continued growth in the coming months.
"The past year has been really tough for the entire luxury 
segment. The La Prairie Group results exceed the forecasts of our 
revised 2009 plan, with sell-through figures above the market 
average. In 2010, the La Prairie Group will once again target growth 
in a slightly shrinking cosmetics market," comments Dirk Trappmann.
The La Prairie Group is represented internationally in the premium
cosmetics segment by 11 affiliates in Europe (Switzerland, Germany, 
Austria, France, Italy, Spain), the US, Asia (China, Japan, Korea) 
and Australia. The company sells products in over 70 markets world 
wide. The La Prairie Group stands for highly innovative, top quality 
brands. The group comprises the four premium brands, Laboratoires La 
Prairie, JUVENA of Switzerland, MARLIES MÖLLER beauty haircare and 
SBT Skin Biology Therapy. The company's headquarters is located in 
Zurich-Volketswil/Switzerland. The La Prairie Group belongs to the 
Beiersdorf AG. For further information, visit: www.laprairiegroup.ch

Contact:

La Prairie Group
Public Relations
Industriestrasse 8
CH-8604 Volketswil

Yvonne Brunner
Tel.: +41/44/947'82'52
E-Mail: yvonne.brunner@laprairiegroup.ch

Plus de actualités: La Prairie Group
Plus de actualités: La Prairie Group