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Ocean Nutrition Canada Limited Announces Strategic Alliance with Wilmar International Limited - the World's Largest Omega-3 EPA/DHA Food Company

Dartmouth, Canada (ots/PRNewswire)

Ocean Nutrition
Canada Limited (ONC), the world's largest Omega-3 EPA/DHA solutions
provider, and supplier of MEG-3(R) brand Omega-3 EPA/DHA
(eicosapentaenoic acid/docosahexaenoic acid) ingredients, is pleased
to announce that it has entered into an exclusive long term strategic
agreement with Wilmar International Limited (Wilmar), based in
Singapore. Wilmar is Asia's leading agribusiness, and a global leader
in Omega-3 foods. The collaboration between these two market giants
has resulted in the launch of Wilmar's new Arawana 3A+ premium
cooking oil containing MEG-3(R) fish oil.
Ocean Nutrition Canada congratulates Wilmar on the exciting
launch of Arawana 3A+ premium cooking oil, which offers the added
health benefits of Omega-3 EPA/DHA from the most trusted source -
MEG-3(R) fish oil. According to a national survey conducted by the
Ministry of Health of the People's Republic of China, the average
daily intake of EPA/DHA of Chinese residents is only 37.6 mg/day.
This daily intake is less than 25% of the EPA/DHA level accepted by
the United States Institute of Medicine (IOM), and less than 10% of
the intake recommended by the International Society for the Study of
Fatty Acids and Lipids (ISSFAL). Due to this deficiency in the
Chinese diet, Wilmar, in association with the Chinese Nutrition
Society (CNS), is launching Arawana blended oil enriched with
MEG-3(R) fish oil. Arawana 3A+ premium cooking oil is a blended
vegetable oil product that contains sufficient Omega-3 to help
Chinese consumers meet IOM Omega-3 intake recommendations. EPA and
DHA are important nutrients that help support and maintain the normal
function of the brain, heart, and body. The product is widely
distributed in China and is available at supermarkets and traditional
markets throughout the country.
In 2009, Arawana brand cooking oil was recognized by the World
Brand Laboratory as one of "China's 500 Most Valuable Brands". Adding
the goodness of EPA/DHA into a well-established Chinese household
staple is a progressive decision for the market leader. This
innovative application enables Chinese consumers to conveniently
supplement their everyday diets with healthy Omega-3 EPA/DHA everyday
in a convenient way.
"Partnering with Ocean Nutrition Canada is strategically
important because they offer not only the most highly trusted source
of Omega-3 EPA/DHA, but also superior service, and on-going support.
We continue to invest and expand our manufacturing and distribution
infrastructure, and this alliance is a significant long-term exciting
endeavour for both parties," said Mr. Lee, Chairman of Yihai Kerry
Foodstuffs Marketing Co., Limited, a wholly owned subsidiary of
Wilmar International.
Martin Jamieson, President and CEO of Ocean Nutrition Canada
Limited, said, "We are thrilled to partner with Wilmar International,
one of the world's great food companies." Jamieson continued,
"Ranking 300th in Fortune Magazine's 2009 Fortune Global 500
companies, speaks volumes of Wilmar's significance to the global food
industry. Not only do they offer superior products, Wilmar management
and staff are dedicated and innovative. We look forward to what the
future holds in this partnership - providing consumers with healthy,
high-quality products."
About Wilmar International Limited (Wilmar):
Wilmar International Limited, founded in 1991, is Asia's leading
agribusiness group. It ranks amongst the largest listed companies by
market  capitalisation on the Singapore Exchange. Its business
activities include  oil palm cultivation, oilseeds crushing, edible
oils refining, specialty  fats, oleochemicals and biodiesel
manufacturing, and grains processing. Headquartered in Singapore,
Wilmar has over 300 manufacturing plants and an extensive
distribution network covering China, India, Indonesia, and some 50
other countries to support a well-established processing and
merchandising business. Wilmar also manufactures and distributes
fertilizers and owns a fleet of vessels. The group is backed by a
multi-national workforce of more than 80,000 people.
Over the years, Wilmar has established a resilient integrated
agribusiness model that captures the entire value chain of the
agricultural commodity processing business, from origination and
processing to the branding, merchandising, and distribution of a wide
range of agricultural products. Through scale, integration, and the
logistical advantages of its business model, it is able to extract
margins at every step of the value chain, resulting in significant
operational synergies and cost efficiencies. For more information
about Wilmar International, please visit
http://www.wilmar-international.com.
About Ocean Nutrition Canada Limited (ONC):
Ocean Nutrition Canada Limited (ONC) is a privately held company,
whose  major shareholder is Clearwater Fine Foods Incorporated.
Clearwater Fine  Foods Incorporated is a diversified
holding/investment company whose  significant holdings include a
controlling interest in Clearwater Seafood's  Limited Partnership,
the world's largest integrated shellfish harvester and processor.
ONC is the world's largest supplier of Omega-3 EPA/DHA
ingredients from fish oil, marketed into the dietary supplement and
food manufacturing markets. To date, MEG-3(R) ingredients have been
included in over 89 billion servings of food and supplement products
worldwide. For more information about ONC, please visit
www.ocean-nutrition.com, and for information on the health benefits
of Omega-3 EPA/DHA please visit http://www.meg-3.com.
About Omega-3:
Omega-3 is a family of essential fatty acids (EFA), including EPA
(eicosapentaenoic acid), DHA (docosahexaenoic acid), and ALA
(alpha-linolenic acid). Oily fish (such as sardines, anchovies,
mackerel, and salmon) are the major known natural sources of Omega-3
EPA/DHA. ALA is found in plants, such as flax and chia. It is
important to note that EPA and DHA are the primary contributors of
the many health benefits associated with Omega-3. While the body can
convert ALA into EPA/DHA, it does so very inefficiently (typically
less than one percent), making it difficult to derive Omega-3-related
health benefits from plant-sourced ALA. Furthermore, although Omega-3
EPA/DHA is important to overall good health, the human body is not
able to produce sufficient quantities on its own, so supplementation
is required, either by eating oily fish or foods fortified with
Omega-3 EPA/DHA, or by taking fish oil supplements. Learn more about
the health benefits of Omega-3 EPA/DHA at http://www.meg-3.com.
For further information:
    Joanna Lane
    Ocean Nutrition Canada Ltd.
    Tel:  +1-902-480-3288
    Cell: +1-902-488-0141
     jlane@ocean-nutrition.com
    http://www.ocean-nutrition.com

Contact:

CONTACT: Joanna Lane, Ocean Nutrition Canada Ltd., Tel:
+1902-480-3288,Cell: +1-902-488-0141, jlane@ocean-nutrition.com

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