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Trackway Oy

Stora Enso PackAgent Software Business Merged With Trackway

Helsinki, Finland (ots/PRNewswire)

- Arrangement Builds on Joint Innovation
Stora Enso Consumer Board's PackAgent software business has been
merged with the Finnish software provider Trackway Oy. Stora Enso
Ventures Oy has acquired a majority shareholding in Trackway.
PackAgent is a software solution jointly developed by Stora Enso and
Trackway for authentication, tracking and tracing of products
throughout the supply chain.
Counterfeit products and grey economy production comprise a huge
global problem. The PackAgent software solution jointly developed by
Stora Enso and Trackway is an innovation that enables companies and
consumers to authenticate, track and trace products, effectively
preventing the entry of counterfeit products into the distribution
channel. The software is compatible with various product
identification technologies such as barcode, RFID and nanotechnology.
Trackway has delivered software solutions for logistics,
manufacturing and asset-tracking based on barcodes, RFID and GPS
technologies since 2001. The company has cooperated with Stora Enso
for three years.
"Stora Enso Ventures' investment in our company will accelerate
the planned entry of Trackway into the international market and it
will provide a solid base for our business development," says Marko
Merenheimo, CEO, Trackway. In connection with this arrangement, the
employees from Stora Enso PackAgent team will be employed by
Trackway.
CEO Marko Merenheimo succeeds Jari Kaitera, who has been appointed
Deputy CEO in charge of Trackway's finance and business operations.
The company aims to become established as an international supplier
of authentication and tracking solutions in cooperation with leading
brand owners. Previous investors in Trackway, including Mentorium
Venture Connection Oy, Finnish Industry Investment Ltd and a fund
managed by Inventure Oy, will remain among company owners.
For further information:
    Marko Merenheimo
    CEO, Trackway Oy
    E-mail  marko.merenheimo@storaenso.com
    Tel. +358-400-480-181
    Jari Kaitera
    Deputy CEO, Trackway Oy
    E-mail  jari.kaitera@trackway.eu
    Tel. +358-20-741-8800
    Petteri Leskinen
    MD, Stora Enso Ventures Oy
    E-mail  petteri.leskinen@storaenso.com
    Tel. +358-2046-21497
    http://www.packagent.com
    http://www.trackway.eu
    http://www.storaenso.com/venturing

Contact:

For further information: Marko Merenheimo, CEO, Trackway Oy, E-mail
marko.merenheimo@storaenso.com, Tel. +358-400-480-181; Jari Kaitera,
Deputy CEO, Trackway Oy, E-mail jari.kaitera@trackway.eu, Tel.
+358-20-741-8800; Petteri Leskinen, MD, Stora Enso Ventures Oy,
E-mail: petteri.leskinen@storaenso.com, Tel. +358-2046-21497