Tous Actualités
Suivre
Abonner Saxo Bank

Saxo Bank

Riis: Saxo Bank Joins SunGard as Co-Title Sponsor in 2011

Copenhagen, August 3, 2010 (ots/PRNewswire)

Bjarne Riis, owner and
manager of Riis Cycling A/S, announced today that Saxo Bank, the
trading and investment specialist, will become co-title sponsor with
SunGard, one of the world's leading software and technology services
companies.
Following the announcement during the Tour de France that SunGard
had agreed to become co-title sponsor for the next two years, Bjarne
Riis revealed at a press conference in Copenhagen today that Saxo
Bank will be the other co-title sponsor in 2011. The Team will be
called "Saxo Bank-SunGard Professional Cycling Team".
Bjarne Riis said:
"I am very happy to announce Saxo Bank and SunGard as future
partners. With these two companies committed to the team, we have a
solid financial foundation for the future. Saxo Bank and SunGard have
ensured that the Team can continue its essential role within the
world of cycling and will be able to maintain competing at the
highest level. With Saxo Bank and SunGard as two strong backers, our
future looks very bright. I am grateful for their commitment and I am
confident that this will be mutually beneficial to all involved."
Based on the prospects presented by the Team for 2011, Saxo Bank
has taken a strategic decision to sponsor the Team for one more year.
Saxo Bank has sponsored the Team since 2008 but took over as main
title sponsor on 1 January 2009. According to the Bank, the
sponsorship has already achieved great branding results and increased
Saxo Bank's name recognition around the world. Saxo Bank's decision
to continue the sponsorship for yet another year is based on a
genuine wish to support the Team but also a commercial decision to
further build on the advantages that Saxo Bank believes are extended
through this additional commitment to the Team. The new, unnamed
sponsor, announced during the Tour de France, was willing to step
aside in order for the Team's new plans to materialize.
In a joint statement, Kim Fournais and Lars Seier Christensen,
co-CEOs and co-founders of Saxo Bank, said:
"Bjarne Riis has delivered excellent results over the past couple
of years and has an impressive plan for 2011. We believe it's
important to recognize an unprecedented opportunity when you see one
and therefore, we have decided to continue our sponsorship for one
more year. In Saxo Bank, we always aim for the top and we believe
Bjarne Riis and his Team can reach that goal next year. While our
past collaboration with Bjarne Riis has been fantastic, we also know
and trust the new co-title sponsor, SunGard, and that has made this
strategic decision an even easier one to make."
Brian Robins, chief marketing officer of SunGard, said:
"We are pleased to extend our sponsorship of Riis Cycling in 2011
and join Saxo Bank as a co-title sponsor. We share Saxo Bank's
enthusiasm for this project and we are looking forward to renewing
our collaboration. The Saxo Bank-SunGard Professional Cycling Team
represents a fantastic opportunity to gain visibility for our brand
in front of a global audience."
According to Bjarne Riis there will be significant changes to
creating a stronger team. Both Bjarne Riis and the two co-title
sponsors wish both new and outgoing riders every success in their
decisions and careers ahead.
About SunGard
SunGard is one of the world's leading software and technology
services companies. SunGard has more than 20,000 employees and serves
25,000 customers in 70 countries. SunGard provides software and
processing solutions for financial services, higher education and the
public sector. SunGard also provides disaster recovery services,
managed IT services, information availability consulting services and
business continuity management software. With annual revenue
exceeding $5 billion, SunGard is ranked 380 on the Fortune 500 and is
the largest privately held business software and IT services company.
For more information, please visit SunGard at http://www.sungard.com
Trademark Information: SunGard and the SunGard logo are
trademarks or registered trademarks of SunGard Data Systems Inc. or
its subsidiaries in the U.S. and other countries. All other trade
names are trademarks or registered trademarks of their respective
holders.
About Saxo Bank
Saxo Bank is an online trading and investment specialist,
enabling clients to trade Forex, CFDs, Stocks, Equities, Futures,
Options and other derivatives, as well as providing portfolio
management via SaxoWebTrader and SaxoTrader, the leading online
trading platforms. SaxoTrader is available directly through Saxo Bank
or through one of the Bank's global partners. White label is a
significant business area for Saxo Bank, and involves customised and
branding the Bank's online trading platform for other financial
institutions and brokers. Saxo Bank has more than 100 white label
partners and boasts thousands of clients in over 180 countries. Saxo
Bank is headquartered in Copenhagen with offices in Australia, China,
the Czech Republic, France, Greece, Italy, Japan, the Netherlands,
Singapore, Spain, Switzerland, UK, and the United Arab Emirates.

Contact:

CONTACT: Media enquiries, Allan Jørgensen, Communications Manager,
TeamSaxo Bank, Mob: +45-2868-2038, aj@riis-cycling.com, Brian
Robins, ChiefMarketing Officer, SunGard, Tel +1-646-445-8347,
brian.robins@sungard.com,Kasper Elbjorn, Head of Group PR, Saxo Bank,
Mob: +45-3065-4300,press@saxobank.com