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Sony Corporation & Panasonic

Panasonic and Sony Expand HD Digital Video Camera

Tokyo (ots/PRNewswire)

Panasonic, the brand name for which
Matsushita Electric Industrial Co., Ltd. is known and Sony
Corporation (hereafter Sony) announced jointly today the commencement
of licensing for "AVCHD," the high definition (HD) digital video
camera recorder format, as well as expansion of the format's
specifications.
Panasonic and Sony announced basic specifications for "AVCHD" on
May 11th this year, and since then have extensively promoted the
format throughout the industry while preparing for licensing. Then,
the two companies have decided to include memory cards (SD Memory
Card and Memory Stick) and hard disk drives as applicable recording
media of the format in addition to previously-announced 8cm DVD. This
is for the purpose of broadening the range of applicable media,
thereby allowing wide variety of products to be developed by various
manufacturers. The new specification was defined as "AVCHD" format
Version 1.0.
The two companies have also developed licensing programs for
playback appliances and PC software in addition to the one for video
cameras, so that environment for playing back AVCHD content will be
expanded. This will allow users to enjoy shooting high definition
footages with their camcorders and playing them back or editing them
on a wide range of products.
- Licensed Product Category for the "AVCHD" format and logo extend
to the following
1) AVCHD format and logo license for Video Cameras
2) AVCHD format and logo license for Players
3) AVCHD format license for PC Software
- For more information on "AVCHD" and licensing procedures:
Please visit the AVCHD Information Web Site
http://www.avchd-info.org/
Panasonic and Sony have been promoting this format extensively
throughout the industry as the new HD digital video camcorder format
best suited for the coming High Definition era and the following
companies have expressed their support for "AVCHD" to date.
Through these licensing programs, Panasonic and Sony will continue
promoting "AVCHD" in earnest, with a view to expanding the market for
consumer-use HD video camera.
Adobe Systems Incorporated
CANON INC.
CyberLink Corporation
InterVideo, Inc.
Nero AG
PIONEER CORPORATION
SAMSUNG ELECTRONICS CO.,LTD.
SHARP CORPORATION
Sonic Solutions
Ulead Systems, Inc.
(In alphabetical order)
[Specifications for the "AVCHD" format Version 1.0 ]
    Recording Media                              8cm DVD media/
                                         SD Memory Card/"Memory Stick"/
                                                 Hard Disk Drive
          Video Signal             1080/60i    720/60p   480/60i    576/50i
                                   1080/50i    720/50p
                                   1080/24p    720/24p
          Pixels (horizontal x     1920x1080   1280x720  720x480    720x576
          vertical)
                                   1440x1080
          Aspect ratio             16:9        16:9      4:3, 16:9  4:3, 16:9
          Compression technology                MPEG-4 AVC/H.264
          Luminance                74.25MHz    74.25MHz  13.5MHz    13.5MHz
          sampling frequency       55.7MHz
          Sampling structure                          4:2:0
          Quantifying bit number        8 bit (luminance/color contrast)
    Audio Compression technology   Dolby Digital (AC-3)       Linear PCM
          Bit rate after              64  -  640kbps     1.5Mbps (2 channels)
          compression
          Audio channels              1-5.1 channels        1-7.1 channels
    System                                   MPEG-2 Transport Stream
    System bit rate                                   -24Mbps
    Contact:
    Panasonic: Panasonic Europe Ltd,
    Brendon Gore,
    Tel: +44-(0)208-899-2217,
    Email:  Brendon.Gore@eu.panasonic.com.
    Sony Corporation: Corporate Communications,
    Tel: +81-3-5448-2200, Sony Europe GmbH,
    Sylvia Shin,
    Tel: +49-30-2575-5156,
    Email:  Sylvia.Shin@eu.sony.com

Contact:

Panasonic: Panasonic Europe Ltd, Brendon Gore, Tel:
+44-(0)208-899-2217, Email: Brendon.Gore@eu.panasonic.com. Sony
Corporation: Corporate Communications, Tel: +81-3-5448-2200, Sony
Europe GmbH, Sylvia Shin, Tel: +49-30-2575-5156, Email:
Sylvia.Shin@eu.sony.com