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ISAN International Agency

ISAN expands to cover Video Games

ISAN expands to cover Video Games
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Geneva, Las Vegas (ots)

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New international standard for audiovisual identification will help
deliver better entertainment experiences for films, videos and games.
ISAN International Agency (ISAN-IA)
announced today the "ISAN Video Games Schema", new descriptive
metadata linked to the ISAN standard enabling the video games
industry to accurately, permanently and uniquely identify each of its
works.
"Fuelled by the rapid expansion of video elements in video games
and the multitude of platforms to which they are delivered, pushed us
to expand ISAN to the games industry", said Patrick Attallah, chief
executive officer of ISAN-IA. "ISAN-IA will continue this year to
expand the ISAN standard onto other segment of the audiovisual
industry to include advertising and TV after tackling the film
industry last year."
The new ISAN schema allows video games editors and publishers to
register metadata that includes content rating systems and codes such
as ESRB, getting ISAN allocated in return, enabling them to provide
consumers and especially parents new and improved ways to evaluate
their viewing choices for themselves and their families.
"The expansion of the ISAN standard to include video games is
important because it provides a standardized vehicle for the
entertainment industry to share essential information about each game
title, and it helps make that information easily accessible to the
consumer while enabling new rich advertising scenarios," said Chris
Satchell, General Manager, Game Developer Group at Microsoft Corp.
"Our library of Microsoft games is being loaded into the ISAN system,
and we intend to have future products registered there as well."
ISAN (International Standard Audiovisual Number) is a voluntary
numbering system for the identification of audiovisual works. ISAN
gives registered works a unique, permanent, internationally
recognized reference number, identifying the work and its related
versions at every point of its lifecycle. ISAN is designed to be read
by humans and processed in information systems, as a 24-bit
hexadecimal digit.
ISAN is more than a number; it is a complete identification
service, linking works to associated metadata by the registrant. ISAN
is an important aid in providing and promoting audiovisual content.
When implemented, ISAN will allow users to look up and use a globally
unique, internationally recognized and permanent reference number for
each audiovisual work registered in the ISAN-IA system. ISAN will be
used in production and distribution systems, broadcasting
applications and electronic program guides.
ISAN-IA invites video games editors and publishers to sign up and
begin registration process by visiting www.isan.org.
About ISAN
The International Standard Audiovisual Number is a human and
machine-readable number allowing users to uniquely identify A/V works
and different versions of works. Together with web based registration
and querying services provided by an ecosystem of supporting
organizations, ISAN is the complete solution to audiovisual content
identification.
ISAN is designed to help producers, distributors, broadcasters,
scriptwriters, artists or rights-holders of audiovisual works to
accurately track the use of their works and aid in providing,
promoting and protecting them. Consumers will also benefit from ISAN,
which can form the basis for sophisticated retrieval of programmes or
information about them via advanced media services, e.g. digital TV
electronic program guides and internet search engines.
The ISAN International Agency (ISAN-IA), founded by AGICOA, CISAC
and FIAPF, maintains the central database of ISANs and associated
metadata, and appoints and coordinates a worldwide network of ISAN
Registration Agencies (ISAN RAs), servicing authorized ISAN users.
For more information, please visit www.isan.org.
The names of actual companies and products mentioned herein may be
the trademarks of their respective owners.

Contact:

Patrick Attallah
Chief Executive Officer
Tel. +41/22/545'10'01
Email: news@isan.org

ISAN International Agency
30, rue de Saint-Jean,
CH-1203 Geneva
Switzerland
Internet: http://www.isan.org