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SAF AG

EANS-News: SAF AG
SAF announces a new license agreement in direct sales even in the second quarter 2010

Tägerwilen (euro adhoc) -

SAF well positioned for second half of 2010 fiscal year
  Corporate news transmitted by euro adhoc. The issuer/originator is solely
  responsible for the content of this announcement.
6-month report/SAF half year financial report
Subtitle: SAF well positioned for second half of 2010 fiscal year
- Revenues of EUR 4.4 million (Q2/09: EUR
4.5 million) almost at level of previous year quarter - Direct sales 
client extends license to cover all of its US supermarkets - 
Operative costs almost at same level - Net profit stable at EUR 1.0 
million on quarterly basis
Tägerwilen/Switzerland, August 11, 2010. SAF AG, which is listed in 
the Prime Standard of the Frankfurt Stock Exchange (ISIN 
CH0024848738), announces even in the second quarter of 2010 a success
in direct sales business and is well prepared for the important 
second quarter of 2010 fiscal year. At EUR 4.4 million, the company´s
revenues nearly reached that generated in the successful second 
quarter of 2009. Revenues fell slightly while net profit remained the
same at EUR 1.0 million, resulting in a 0.5 percentage point increase
in net profit margin to reach 22.4 percent (H1/10: 14.1 percent).
The positive business development was due primarily to the expansion 
of a direct business relationship with one of the leading retail 
supermarket chains in the US. An additional contract was concluded by
our OEM partner SAP and led to EUR 1.7 million (Q2/09: EUR 1.8 
million) license revenues in total. Along with the positive 
performance in the maintenance business of EUR 2.2 million (Q2/09: 
EUR 2.3 million), the services department also contributed revenues 
of EUR 0.5 million (Q2/09: EUR 0.4 million) to total revenues.
"Along with additional development work for SAP based on the OEM 
contract, SAF provides for example SAP´s potential new customers with
individual analyses which can highly precisely determine the extent 
of optimization that can be achieved by implementing SAP´s 
Forecasting & Replenishment Engine" evaluates Udo Meyzis, CEO at SAF 
AG, the cooperation. Additionally, as part of the SAP trade 
conference in Latin America the Company received the opportunity to 
establish jointly new contacts with major retail companies and thus 
with potential new customers.
SAF´s direct sales business celebrated an important success in North 
America when a major existing customer extended its license for SAF´s
forecasting and ordering software to cover all of its supermarkets in
the US. "The extension of the software license demonstrates not only 
SAF´s strong positioning in the North American growth market, but 
also shows that SAF´s strategy of developing customer relationships 
in a step-by-step process has been successful" explains Dr. Andreas 
von Beringe, President of the Board of Directors´ and founder of SAF 
AG, the developments and adds, "Our aim is to gradually globalize our
customers´ licenses." Many companies initially implement SAF software
in one specific market region or one selected subsidiary. Encouraged 
by the substantial savings and increases in efficiency they 
experience, they then extend the license to cover other regions or 
subsidiaries. Other clients choose to first optimize their stores 
using SAF SuperStore, and then, in a second step, to streamline their
warehouse management processes with SAF SuperWarehouse. In this way, 
SAF gradually provides retailers with advantages in competing for 
customers and supports them in saving costs.
Having generated EUR 8.1 million (H1/09: EUR 9.0 million) in revenues
during the first half of the year, SAF is well positioned for further
growth throughout the 2010 fiscal year. Along with opportunities in 
the direct and OEM businesses, joint initiatives with SAP will 
increasingly contribute to revenues over the medium term.
+++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++
+++++++++++
About SAF AG SAF Simulation, Analysis and Forecasting AG specializes 
in the development of automated ordering and forecasting software for
retailers and industrial manufacturers. SAF deploys the demand chain 
management approach, which controls replenishment planning based on 
consumer demand patterns. SAF software assists users to realize 
substantial cost savings and optimizes general logistics conditions 
through its simulation capabilities. As a result, significant 
competitive advantages are achieved along the entire value chain: 
lower inventories, improved product availability, and last, but not 
least, a higher level of customer satisfaction.
SAF AG was established in 1996 by Dr. Andreas von Beringe and Prof. 
Dr. Gerhard Arminger. SAF shares are listed at the official market 
(Prime Standard) at the Frankfurt Stock Exchange (FWB). Today, the 
company employs approx. 100 people. Consolidated sales revenues for 
fiscal year 2009, according to IFRS statements, were EUR 16.6 million
with consolidated profit of EUR 0.7 million which were affected by 
one-time costs of EUR 2.8 million due to the takeover by SAP. SAP 
currently holds approx. 70 percent of SAF´s shares. SAF´s products 
are distributed in many European countries as well as in the United 
States. The company is headquartered in Tägerwilen, Switzerland. SAF 
also has a subsidiary in the United States: SAF Simulation, Analysis 
and Forecasting U.S.A., Inc., Irving and in Slovakia, Bratislava: SAF
Simulation, Analysis and Forecasting Slovakia s.r.o. with the focus 
on Nearshore-Development.
Forward Looking Statements and Estimates This information contains 
forward looking statements based on assumptions and estimates of 
SAF's Management Board. Although we assume the expectations in these 
forward looking statements are realistic, we cannot guarantee they 
will prove to be correct. The assumptions may harbor risks and 
uncertainties that may cause the actual figures to differ 
considerably from the forward looking statements. Factors that may 
cause such discrepancies include, among other things, risks that are 
mentioned in the annual report 2009. SAF does not plan to update the 
forward looking statements, nor does it assume the obligation to do 
so.
end of announcement                               euro adhoc

Further inquiry note:

Astrid Strömer
+41 (0)71 666 79 48
astrid.stroemer@saf-ag.com

Branche: Software
ISIN: CH0024848738
WKN: A0JD78
Index: Prime All Share, Technology All Share
Börsen: Frankfurt / regulated dealing/prime standard
Berlin / free trade
Stuttgart / free trade
Düsseldorf / free trade
München / free trade

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