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UEFA - Union of European Football Associ

1 billion page views sets a new record for euro2008.com

Nyon (ots)

The official website of the UEFA EURO 2008™
tournament has more than doubled traffic levels and surpassed its own
records set at UEFA EURO 2004™
The official website of UEFA EURO 2008™, euro2008.com, has
registered record traffic, with over 1 billion page views since its
launch in February 2008. In June alone, over 42 million visitors from
over 200 countries logged-in to text, multimedia and video coverage
of the EURO matches. Up to 4.3 million visitors logged-in on a single
day of the tournament, and up to half a million visitors per hour
follow live coverage on the web.
These traffic numbers represent an increase of over 250% compared
to euro2004.com four years ago, even though the tournament is still
in its final stages, and the traffic numbers are still coming in.
"For the first time, all content is distributed from one
centralised source, feeding into the overall euro2008.com offering
and fulfilling the video, audio, text and photo content needs of the
converging world - football content is available whenever and however
they want it", said Alexandre Fourtoy, CEO of UEFA Media Technologies
SA, UEFA's subsidiary in charge of site production.
Around 800,000 visitors have accessed the free video Magazine
section, while over 1.2 million have accessed the Replay video
section. Over 800,000 visitors have accessed the website through a
wireless or mobile device.
This is the first time that the official EURO website has offered
video coverage in three different ways - live match simulcast in
collaboration with UEFA broadcasting partners, video on demand
offering individual matches, and highlights and free videos produced
as vodcasts shown twice a day, with news interviews and reports
direct from the streets of Austria and Switzerland.
David Farrelly, editor-in-chief of the content team at
euro2008.com said:
"The web is a great way to provide information to the millions of
fans around the world, and combining it with the latest technology
helps provide in-depth information for the new generation of football
fans who are increasingly able to multi-task and browse multiple
devices at the same time."
63% of visitors to the site come from Europe, 20% come from the
Americas, 14% are from Asia and the remaining 3% are from the rest of
the world. From the 10 languages the site offers, English is the most
popular with 73% of traffic, followed by German, French, Italian,
Spanish, Portuguese, Russian, Japanese, Korean and Chinese.
The 10 countries with the most visitors coming to euro2008.com are
the United Kingdom (15%), US (8%), Germany (8%), Canada (5%) and
Finland 4%, followed by Italy, Spain, France, Turkey and Switzerland,
who all total around 3% or less of the total visitors.

Contact:

Igor Masnjak
Marketing & Research Manager
Phone: +41/22/707'25'30
E-Mail: igor.masnjak@uefa.ch

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