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The Coca-Cola Company

Coca-Cola renews Football Partnership with UEFA through 2009

Nyon (ots)

Extended Agreement includes UEFA EURO 2008™ in Switzerland and
Austria
The Coca-Cola Company and UEFA, the Union of European
Football Associations, today announced the extension of their
long-term partnership through 2009, including the UEFA European
Football Championship™ 2008, which will be co-hosted by Austria and
Switzerland.
The agreement extends the exclusive marketing rights of The
Coca-Cola Company in the non-alcoholic beverages category across the
range of UEFA's EUROTOP events, including UEFA EURO 2008™, the UEFA
Women's Championship 2009, the UEFA Futsal Championship 2007 & 2009,
and the UEFA Under21 Championships in 2006, 2007 & 2009. The
commitment by Coca-Cola includes cash and in-kind products and
services in support of the broad spectrum of UEFA-organized events
around the continent.
Fans, emotions, passion and love of the game
"We are proud to extend our long and rich heritage with UEFA,
especially for UEFA EURO 2008™, when the best teams from the region
will converge on Austria and Switzerland", said Chris Burggraeve,
Coca-Cola EU Group Marketing Director. Coca-Cola and football fans
worldwide share a long-term love of this game, and Europe has always
been at the heart of that passion. Coca-Cola's partnership with UEFA
focuses on the ever-increasing development of European football and
Coca-Cola is the number one brand for the fans. But over and beyond
that, Coca-Cola accompanies fans on the long and passionate journey
to the flagship events, such as the UEFA European Football
Championship.
Coca-Cola and Football
The Coca-Cola Company has supported international football for
more than 70 years, Coca-Cola and football are synonymous. Coca-Cola
and optimism go hand in hand. Coca-Cola fans have a stubborn
optimism, that helps them support their team through both the highs
as well as the lows. A true football fan supports and encourages his
team to make the most of each opportunity every time. As UEFA EURO
2008™ approaches and gets underway, one thing is for sure: Coca-Cola
will be with the fans, through their ups and downs, all the way. "All
Euro 2008 marketing and communication activity will yet be another
way to allow Coca-Cola to bring the newly announced Global Core
Creative Idea "Welcome to the Coke Side of Life" alive to the many
Fans", said Chris Burggraeve.
Successful partnership with UEFA since 1988
Founded in 1954 in Basle, Switzerland, UEFA - the Union of
European Football Associations - is football's governing body on the
continent of Europe. The UEFA European Football Championship™ has
grown into a major world event. The UEFA EURO 2004™ final tournament,
the 12th of its kind, broke all records, with a cumulative audience
of 7.9 billion TV viewers and an average of more than 150 million
live viewers for each of the 31 matches. The Coca-Cola Company is one
of the longest-standing partners of the Union of European Football
Associations (UEFA), sponsoring events since 1988.
The Coca-Cola Company
The Coca-Cola Company is the world's largest beverage company.
Along with Coca-Cola, recognized as the world's most-valuable brand,
the Company markets four of the world's top five soft drink brands,
including Diet Coke, Fanta and Sprite, and a wide range of other
beverages, including diet and light soft drinks, waters, juices and
juice drinks, teas, coffees and sports drinks. Through the world's
largest beverage distribution system, consumers in more than 200
countries enjoy the Company's beverages at a rate exceeding 1 billion
servings each day.  For more information about The Coca-Cola Company,
please visit the Web site www.coca-cola.com.
NOTE TO EDITORS:  Media can download a digital photo to accompany
this story by visiting our Press Centre image gallery at
www.coca-cola.com or at www.popfilm.ch (login: UEFA, password: uefa).

Contact:

Jonathan Chandler
Tel. +44-208-237-3286