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EANS-News: asknet AG
asknet acquires new customer Norman ASA

Karlsruhe (euro adhoc) -

  Corporate news transmitted by euro adhoc. The issuer/originator is solely
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Corporate Profiles/Joint Ventures/Cooperation/Collaboration
asknet acquires new customer Norman ASA +++
Norman outsources its worldwide eCommerce activities to asknet +++ 
International reseller business integrated into eShop +++ Praise for 
professional shop set-up +++
Karlsruhe, Germany, October 25, 2010 -- asknet, a leading provider of
global eCommerce solutions for software vendors, has acquired the 
Norwegian company Norman ASA as a new customer. Norman is the world 
market leader and a pioneer in the field of proactive content 
security solutions and forensic malware tools in which millions of 
users place their trust. Users find it easy and convenient to 
purchase the solutions and tools they want on the Internet - 
depending on the region, the new online shop addresses the end user 
in one of 25 languages and offers all relevant billing currencies and
preferred modes of payment. As seen by significant sales and high 
conversion rates, the well-engineered range of services has already 
proven popular.
End customers, however, are not the only group targeted by the new 
eShop; asknet has also integrated the worldwide reseller channel for 
Norman. The specific conditions for each reseller are saved in the 
system, making automatic processing possible. In this way, asknet is 
giving Norman an important boost in the growing reseller sales market
- lowering costs and minimizing risk.  "asknet has automated this 
important sales channel for us, providing a solid foundation for 
Norman´s continued expansion," says Audun Lodemel, Vice President 
Marketing "In this regard we are very satisfied with the professional
set-up of the online shop and the absolutely punctual implementation 
."
asknet sees this as a confirmation both of its own positioning as an 
international full-service provider and of the effectiveness of its 
reseller strategy. Michael Scheib, asknet CEO, states, "We are proud 
to operate the entire eShop for a world market leader like Norman, 
with its international customer and reseller base. Following the 
on-time implementation of numerous back-end adjustments, we offer 
Norman additional services such as the asknet Shop Cockpit, which 
allows Norman to keep product prices up to date. This gives Norman a 
centralized, well-structured price system for their website as well."
According to Scheib the low abandonment rate speaks for the broad 
acceptance of the eShop among end customers. This acceptance brings 
Scheib back to asknet´s strategy of adapting shops to regional 
conditions down to the last detail. To this end, asknet partners with
the leading providers for payment transactions in every region around
the globe. In Scandinavia this is Klarna AB, a Swedish financial 
services institute. "In our eShop we can clearly see that 
Scandinavian customers primarily use Nordic payment methods," 
explains Audun Lodemel. "We therefore have a vital interest in 
offering these modes of payment. With asknet operating the shop, we 
can achieve this without having to enter into national partnerships 
everywhere ourselves. This is one of the important criteria that led 
us to choose asknet."
For further information on asknet, please visit www.asknet.com.
About Norman ASA Founded in Norway 1984, Norman ASA is a global 
leader and pioneer in proactive content security solutions and 
forensics malware tools. Norman´s proactive antimalware solutions, 
including malware analysis tools, network security and endpoint 
protection, are powered by patented Norman SandBox® technology and 
used by security solutions providers around the world. Norman´s 
unified core antimalware protection for clients, servers and network 
security are delivered as products and services designed to protect 
business communications and resources, including corporate and 
government networks and applications, remote employees, branch and 
extranets. Norman´s solutions are available through Norman 
subsidiaries and a network of global partners. For more information, 
visit www.norman.com.
About asknet asknet offers its clients customized outsourcing 
solutions for global software sales via the Internet. Founded in 1995
as a spin-off of the Karlsruhe Institute of Technology (KIT, formerly
the University of Karlsruhe), the company has become the number two 
independent global provider for electronic software distribution. In 
addition to its fully integrated shop solutions for software 
publishers, the company develops and maintains portals for software 
distribution such as softwarehouse.de, one of Europe's largest 
platform for downloads of standard software. In 2009, asknet posted 
sales of approximately 68.9 million euros. In 2009 the Karlsruhe 
company was named in the Deloitte Touche Tohmatsu "Technology Fast 
50" ranking of the fastest-growing technology firms in Germany. 
asknet´s clients include numerous providers of specialty software 
such as CollabNet, DivX, F-Secure, Nero, Panda Security, Steganos, 
and NetObjects. The company also supplies software products to around
eighty percent of German universities. Further information is 
available from www.asknet.com.
Media Contact:
Carolyn Adams
Borders+Gratehouse
phone: (415) 963-4174 ext. 4
eMail:  carolyn@bordersgratehouse.com
Press Contact:
Norman ASA
Audun Lødemel
Phone: +47 934 46 531.
eMail:  audun.lodemel@norman.com
end of announcement                               euro adhoc

Further inquiry note:

asknet AG
Ive Van Riet
Directore Online Marketing
Telefon: +49 (0) 721 96 458 6381
e-mail: ive.vanriet@asknet.com

Branche: Electronic Commerce
ISIN: DE0005173306
WKN: 517330
Börsen: Berlin / free trade
Stuttgart / free trade
Düsseldorf / free trade
München / free trade
Frankfurt / Open Market / Entry Standard

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