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EANS-News: asknet AG
asknet and Baynote Extend Recommendation and Search Optimization Technology to Global Electronic Software Industry

Karlsruhe (euro adhoc) -

Baynote’s Collective Intelligence technology improves online customer
experience instantly, automatically
  Corporate news transmitted by euro adhoc. The issuer/originator is solely
  responsible for the content of this announcement.
Company Information
Subtitle: Baynote’s Collective Intelligence technology improves 
online customer experience instantly, automatically
Karlsruhe, June 30, 2010 - asknet AG, a
leading provider of outsourcing solutions for the global electronic 
software distribution (ESD) industry, today announced a partnership 
with Baynote, an innovator in adaptive Web solutions.  Through the 
agreement, asknet will market and distribute Baynote´s products to 
its network of ESD clients.
Currently, visitors to a website will click three times to find what 
they want before returning to Google to repeat their search. 
Complicated accessibility leads to a decrease in conversion rates and
therefore in sales, while at the same time causing frustration for 
potential buyers and users. With Baynote's Collective Intelligence 
Platform™, which is delivered as a software service, asknet now 
offers its clients a solution to deliver relevant online experiences 
that adapt to their customers´ changing interests in real-time. As a 
result, more visitors are converted into purchasers and the average 
order value (AOV) is increased. The aim is to make the website as 
personal and relevant as possible for the visitor.
Software vendors use Baynote´s recommendation and search optimization
technology to automatically display the best products and content 
online based on an individual´s unique intent. For example, Baynote 
can instantly guide a website visitor to the answers to technical 
questions in FAQs by observing what other like minded individuals 
also found useful.
"A major U.S. software vendor was able to improve the hit rate on its
FAQ website by 500 percent using our Collective Intelligence 
Platform. As a result, calls to customer service have decreased by a 
factor of four, which on the one hand represents a tremendous cost 
savings and on the other an increase in customer satisfaction," 
confirms Dr. Rolf Dörr, Director of Business Development for Central 
Europe at Baynote.
"For our customers who sell digital products online, we see great 
potential in Baynote's methodology based on collective intelligence. 
It allows vendors to boost customer satisfaction and therefore 
conversion rates, which leads directly to higher online sales. At the
same time we make it possible to establish a basis for cross-selling 
recommendations for cooperating vendors of complex software 
solutions," notes Katja Speck, asknet´s Vice President of Global 
Marketing.
About asknet asknet offers its clients customized outsourcing 
solutions for global software sales via the Internet. Founded in 1995
as a spin-off of the Karlsruhe Institute of Technology (KIT, formerly
the University of Karlsruhe), the company has become the number two 
independent global provider for electronic software distribution. In 
addition to its fully integrated shop solutions for software 
publishers, the company develops and maintains portals for software 
distribution such as softwarehouse.de, one of Europe's largest. In 
2009, asknet posted sales of approximately 68.9 million euros. In 
2009 the Karlsruhe company was named in the Deloitte Touche Tohmatsu 
"Technology Fast 50" ranking of the fastest-growing technology firms 
in Germany. asknet´s clients include numerous providers of specialty 
software such as CollabNet, DivX, F-Secure, Nero, Panda Security, 
Steganos, and NetObjects. The company also supplies software products
to around eighty percent of German universities. Further information 
is available from www.asknet.com.
About Baynote Launched in 2006, Baynote's Collective Intelligence 
Platform™ delivers on-demand recommendation technology and social 
search. Baynote's SaaS solutions are easy to implement on top of 
existing infrastructure to increase online revenue, leads, and 
impressions. Baynote delivers billions of recommendations each month 
to hundreds of leading enterprise, media and e-commerce companies, 
including Expedia, Intuit, Motorola, NASA, Symantec, and Urban 
Outfitters. For more information, please visit www.baynote.com.
Press Contacts
asknet AG
Kirsten Neininger
phone: +49 (0)721.96458-6399
eMail:  kirsten.neininger@asknet.com
www.asknet.com
end of announcement                               euro adhoc

Further inquiry note:

Kirsten Neininger
Corporate Marketing Manager
Telefon: +49 (0) 721 96 458 6399
e-mail: kirsten.neininger@asknet.de

Branche: Electronic Commerce
ISIN: DE0005173306
WKN: 517330
Börsen: Frankfurt / free trade/entry standard
Berlin / free trade
Stuttgart / free trade
Düsseldorf / free trade
München / free trade

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