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asknet AG

asknet AG: Charting a course for success with global eCommerce

Karlsruhe (euro adhoc) -

- Global online solution for Panda Security goes live
- New client pi-consult benefits from asknet services
  ots.CorporateNews transmitted by euro adhoc. The issuer is responsible for
  the content of this announcement.
companies
October 22, 2008 - The global online shops
developed by asknet AG for Panda Security, a leading international 
developer of anti-virus solutions, has been launched this week. The 
international customers of the software publisher can choose between 
20 different shop languages, 21 payment methods, and 33 currencies. 
The currency and the current exchange rate are automatically selected
to match the chosen language.
asknet is responsible for large portions of the product presentation,
the shop operations, and the worldwide processing of transactions up 
to the point of electronic and physical delivery of the software. In 
addition, asknet has developed individual, country-specific online 
marketing strategies for Panda Security and supports the company in 
the targeted marketing of the Panda product line in the online shops.
Working together with asknet, Panda Security plans to pursue its 
online business more intensively and further expand on an 
international level. asknet offers the adequate qualifications for 
these ventures.
"In addition to the reliability of the asknet platform and their 
international services that take the regional needs of buyers into 
account, at the time we were pleased by asknet AG´s global partner 
network. Now we also value the outstanding cooperation and appreciate
how quickly and flexibly asknet works," says Juan Santana, CEO of 
Panda Security. "We believe the customer-friendly user interface will
enhance our customers´ experience in our web store and will benefit 
not only our returning customers but will allow us to win over new 
customers as well."
pi-consult GmbH represents yet another new client that has taken 
advantage of asknet´s eDistribution services. The software company, 
which focuses on Marketing Process optimization, is the publisher of 
BrandMaker software, a leading marketing resource management system. 
The company plans to use asknet's Plug'n'Play modules to pursue its 
SaaS (software as a service) business in a more targeted manner.
"We believe that in the next five years, SaaS applications will 
represent 50% of all software sales volume, whereas classic software 
sales models such as licenses, CDs, and downloads will decline over 
the next ten years to less than 10% of global spending on software," 
says Mirko Holzer, Managing Director of pi-consult GmbH. "asknet 
offers us the ability to work flexibly and internationally, with all 
payment systems at our disposal. Data can be transferred directly and
automatically to our systems using the interfaces created by asknet -
a big advantage for us."
About Panda Security: Since 1990, its mission has been to analyze new
threats as rapidly as possible to keep its clients safe. Several 
teams, each specialized in a specific type of malware (viruses, 
worms, Trojans, spyware, phishing, spam, etc.), work 24/7 to provide 
global coverage. To achieve this, they also have the support of 
TruPrevent® Technologies, which act as a global early-warning system 
made up of strategically distributed sensors to neutralize new 
threats and send them to PandaLabs for in-depth analysis. According 
to Av.Test.org, PandaLabs is currently the fastest laboratory in the 
industry in providing complete updates to users. More information is 
available in the PandaLabs blog 
(http://pandalabs.pandasecurity.com/). Further information is 
available from www.pandasecurity.com.
About pi-consult: pi-consult GmbH, based in Karlsruhe, Germany, is an
IT service provider with a central focus on the optimization of 
corporate communication. With its brand management system BrandMaker,
pi-consult is a leader in the field of marketing resource management 
systems and offers a comprehensive toolkit for optimized 
communication. Among other things, the toolkit features strategic 
modules like the digital brand scorecard, middle management solutions
for marketing planning, and automated marketing implementation via 
Web-to-print. Additionally, pi-consult offers IT services for the 
implementation of customer-specific communication and e-business 
solutions. The company's has approximately 140 employees at its 
facilities in Germany and other European countries. Further 
information is available from www.pi-consult.de.
About asknet: asknet offers its clients customized outsourcing 
solutions for global software sales via the Internet. Founded in 1995
as a spin-off of the University of Karlsruhe, one of Germany´s most 
prestigious technical universities, the company has become the number
two independent global provider for electronic software distribution.
In addition to its fully integrated shop solutions for software 
publishers, the company develops and maintains portals for software 
distribution such as softwarehouse.de, Europe's largest platform for 
downloads of standard software. In 2007, asknet had a turnover of 
about 65 million euros. Among its customers are well-known software 
publishers such as CollabNet, DivX, Ipswitch, F-Secure, Nero, Panda 
Security, and Web.com. asknet supplies software products to around 
seventy percent of German universities. Further information is 
available from www.asknet.com.
end of announcement                               euro adhoc

Further inquiry note:

asknet AG
Kirsten Neininger
phone: +49 (0) 721.96458-6399
eMail: kirsten.neininger@asknet.com
www.asknet.com

Branche: Electronic Commerce
ISIN: DE0005173306
WKN: 517330
Börsen: Börse Frankfurt / free trade/entry standard

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