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SinnerSchrader AG

EANS-Adhoc: SinnerSchrader AG
SinnerSchrader takes over newtention technologies GmbH

  ad-hoc disclosure pursuant to section 15 of the WpHG transmitted by euro
  adhoc with the aim of a Europe-wide distribution. The issuer is solely
  responsible for the content of this announcement.
19.05.2009
SinnerSchrader AG signed a contract today for the purchase of all 
shares of newtention technologies GmbH. Subject to approval, which is
expected in the coming days, SinnerSchrader will thus take over one 
of Europe's leading providers of ad server technologies.
newtention's core product is the n7 ad management suite, which uses 
innovative profiling and targeting technologies to generate consumer 
profiles via online marketing channels including search engines, 
affiliates, display advertising, and websites. The collected profiles
enable companies and agencies to engage in more targeted, 
performance-driven display advertising.
"Performance-oriented display advertising is clearly becoming 
increasingly important," explained Matthias Schrader, CEO of 
SinnerSchrader. "newtention's technology complies with data 
protection regulations and helps advertisers and agencies collect 
profiles on their own company websites and other Internet platforms 
in order to significantly optimise their target-group marketing."
newtention was founded in 1999 and has spent the past years 
developing its n7 premium ad management suite, which has been 
marketed as an ASP service since the start of 2008. The specially 
designed versions of the n7 suite are tailored to the needs of 
advertisers, agencies, and marketers.
newtention will continue to operate with 15 employees at its 
Norderstedt site as an independent company within the SinnerSchrader 
Group. Founder and long-term managing director Marco Klimkeit, 29, 
will leave newtention at the end of the month but will continue to 
act as an advisor to the company. The position of managing director 
will be taken over by Dirk Klose, 39, who has been responsible for 
the development and application management of the n7 suite for the 
past three years. Both parties have agreed to keep all further 
details of the transaction confidential.
end of ad-hoc-announcement ==========================================
====================================== About SinnerSchrader 
SinnerSchrader is a leading interactive agency in Germany. 
SinnerSchrader develops interactive customer experiences which 
radically intensify the relationship between brands and consumers. 
SinnerSchrader was founded in 1996, has been listed on the stock 
exchange since 1999, and has over 250 employees in Hamburg and 
Frankfurt am Main.
end of announcement                               euro adhoc

Further inquiry note:

SinnerSchrader Aktiengesellschaft
Thomas Dyckhoff, CFO, T. +49. 40. 39 88 55-0
Martin Recke, Corporate Communications, T. +49. 40. 39 88 55-181
E-mail: ir@sinnerschrader.de, F. +49. 40. 39 88 55-100

newtention technologies GmbH
Dirk Klose, Managing Director, T. +49. 40. 94 36 39-200
E-mail: d.klose@newtention.de, F. +49. 40. 94 36 39-100

Branche: Software
ISIN: DE0005141907
WKN: 514190
Index: CDAX, Prime All Share, Technologie All Share
Börsen: Frankfurt / regulated dealing/prime standard
Berlin / free trade
Hamburg / free trade
Stuttgart / free trade
Düsseldorf / free trade
München / free trade

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