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Knorr

18th International Nutrition Congress - 'Are You Getting Enough?'

Durban, South Africa (ots/PRNewswire)

Trusted name Knorr is
breaking new ground with Knorr Vie Shot, a naturally delicious drink
bursting with fruits and vegetables.
This fruit and vegetable "booster shot" is a direct response to
consumers' health needs. With its focus on health and nutrition,
Knorr runs an intensive consumer research program. Yet its most
recent surveys raised a worrying fact: most people were not getting
enough fruits and vegetables in their diet. The World Health
Organization (WHO) and health professionals both recommend eating at
least 400 g of fruits and vegetables daily. For Knorr, a brand
devoted to nutrition and consumer health, the course of action was
obvious. It set to work developing a drink that would provide 200 g
of fruits and vegetables per serving, 50% of the daily fruit &
vegetables needs.
Knorr Vie Shot was the result.
"People have trouble fitting fruits and vegetables into their
diet. We created Knorr Vie Shot to boost fruit and vegetable intake
and ensure people get all their health benefits. Knorr Vie Shot is
the result of longstanding co- operation between the scientific and
nutrition community. Knorr Vie Shot is designed to boost-not
replace-your daily fruit and vegetable intake," says Maia Baudelaire,
Knorr Vitality Project Director.
A delicious way to increase fruit and vegetable intake
"80% of European consumers think it is too hard to eat healthy".
(Source: 2005 HealthFocus Survey)
"Industry's role is to make the healthy choice the easy choice,"
says Dr. Els de Groene of the Unilever Food and Health Research
Institute. "Together with the Global Technical Centre, we worked hard
to make Knorr Vie Shot as nutritious as possible, while ensuring it
delivered great taste and take- anywhere convenience."
Knorr Vie Shots are made from 100% fruit & vegetables ingredients
and come in three mouthwatering varieties:
- apple/carrot/strawberry,
    - banana/pumpkin/kiwi,
    - orange/banana/carrot.
Gentle pasteurization ensures that Knorr Vie Shot retains the
maximum amount of vitamins, minerals, antioxidants and fibre, a real
benefit for people who have trouble getting enough fruits and
vegetables into their diets.
Knorr Vie Shot has launched in four countries- Spain, the
Netherlands, Belgium and United Kingdom and will be soon available in
United States.
About Knorr
Knorr, the largest brand of the Unilever company, has been
successful in the food industry for more than 150 years, and is
present in 20 countries.
Visit: www.knorr-vie.com

Contact:

For further information: Maia Baudelaire,
maia.baudelaire@unilever.com; Mélanie Charron, +39-02972-08465,
melanie.charron@unilever.com; Or visit www.knorr-vie.com