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Claria Corporation

CLARIA ASSEMBLES TEAM OF PRIVACY EXPERTS TO HELP DEVELOP NEW BEHAVIOURLINK ADVERTISING NETWORK MODEL

Redwood City, California (ots/PRNewswire)

Claria(SM)
(www.claria.com), a pioneer and leader in the behavioural marketing
space, today announced that a team of privacy, public policy and
consumer protection law experts are working with Claria to help
develop and shape its new BehaviourLink(SM) (www.behaviourlink.com)
advertising network model. The team includes:
-- Dr. Larry Ponemon, Chairman of the Ponemon Institute, a leading
privacy consulting and research firm;
-- Richard Purcell, President of Corporate Privacy Group and
former Chief Privacy Officer of Microsoft;
-- Lewis Rose, Chairman of the Advertising and Consumer Protection
law practice at Collier Shannon Scott, PLLC, and a former staff
attorney at the U.S. Federal Trade Commission.
"We've assembled a privacy, policy and consumer protection dream
team," said D. Reed Freeman, Jr., Chief Privacy Officer of Claria.
"It's an honor for me to have the chance to work with such an
impressive group of lawyers and policy professionals, whose primary
objective is to help us ensure that we develop a product that
consumers embrace."
"As behavioural marketing is becoming more mainstream, and as
marquee publishers are moving forward to distribute the BehaviourLink
platform, we sought the help of the top thought leaders in the
privacy area," said Jeff McFadden, president and CEO of Claria.
"Their work will be instrumental in helping us continue to evolve by
creating a model that is not only good for advertisers and
publishers, but one that provides consumers with industry-leading
value, privacy protections, and control over their online
experience."
Claria is working closely with a number of industry groups focused
on privacy initiatives and programs. Claria has recently joined the
Network Advertising Initiative (NAI), the network advertising
industry's trade association. The NAI administers a set of
self-regulatory rules for online preference marketing and provides
consumers a means of opting out of member companies' online
preference marketing services.
"We are delighted to have Claria as a member of the Network
Advertising Initiative and we look forward to working with Claria to
build compliance with the NAI Principles -- which are widely
recognized as strong examples of effective self regulation in the
network advertising industry -- into the BehaviourLink product," said
Trevor Hughes, Executive Director of the Network Advertising
Initiative. "Claria's adherence to these principles means that Claria
will be taking the critical steps to protect the privacy of consumer
data."
Claria is also a member of the Online Privacy Alliance (OPA), a
group of leading online and offline companies that value privacy and
that are involved in the development of privacy-related standards.
"We are very pleased to have Claria as a new member of the Online
Privacy Alliance," said Christine Varney, OPA legal advisor and
partner at Hogan & Hartson in Washington, DC. "Their adherence with
the Online Privacy Alliance principles shows their commitment to
respecting the privacy of consumers, and we look forward to working
with them in the future on new Privacy Alliance initiatives such as
those involving behavioural marketing."
For more information contact Mandy Mladenoff of SHIFT
Communications -- +1-415-591-8420,  mmladenoff@shiftcomm.com.
About Claria Corporation: Founded in 1998, Claria Corporation
(www.claria.com) is a leader in online behavioural marketing.
Claria's behavioural data platform provides Web publishers and
advertisers the information they need to deliver advertisements
targeted to individual consumer interests. Claria provides marketing
research and business insights through its Feedback Research
division, delivering in-depth analytics of consumer Web usage
patterns across the Internet. Claria's Vista Marketing Services
division is dedicated to bring consumers a more relevant and highly
personalized Web experience. Claria headquarters are located in
Redwood City, California, with U.S. offices in Los Angeles, Chicago,
New York, Washington D.C., Detroit, Austin, and International offices
in the U.K. and Asia.
Web site: http://www.claria.com

Contact:

Mandy Mladenoff of SHIFT Communications, +1-415-591-8420, or
mmladenoff@shiftcomm.com, for Claria Corporation