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Optimus Leads the Industry with Fully Outsourced Mobile Content Proposition from End2End

Aalborg, Denmark (ots/PRNewswire)

Optimus, the most innovative
mobile operator in Portugal, and End2End, Europe's leading managed
service solution provider for mobile data services and content, today
announced that Optimus has fully outsourced its mobile content
proposition to End2End.
The fully outsourced proposition is based on End2End's Content
Delivery Solution (CDS), which is Europe's most popular managed
service solution for mobile content delivery. In addition to
replacing its previous solution with End2End's CDS, Optimus has also
outsourced its content sourcing and content management to End2End. As
a result, End2End is taking over Optimus' existing content provider
contracts, as well as management of content on Optimus portals.
This agreement is among the first fully outsourced content
delivery propositions by a mobile operator in Europe.
"End2End has established itself as the market leader for content
delivery solutions in Europe with proven expertise in delivering both
partially and fully outsourced solutions," said Joana Silva, Data
Services Director, Optimus. "We are impressed by the proposition
we've put together with End2End and look forward to executing on the
joint plan to improve our content offering while also driving
significant business case improvements for Optimus."
"Optimus is recognised among the thought leaders in the telecoms
industry, and being among the first to pursue such a major
outsourcing project demonstrates their continuing commitment to
leadership in this industry," said Soren Ravn, CEO, End2End. "We
expect that fully outsourced propositions, including both technology
and processes are the future of the industry as they enable
specialist companies to drive significant improvements in
profitability for mobile content propositions."
End2End's CDS is a future-proof platform that enables the delivery
of any content to any device. The solution is delivered as a managed
service solution by End2End, and is currently used to power the
delivery of content across 20 countries.
About Optimus
From its beginning in 1998, Optimus has been steadily growing in
the Portuguese market, having in view a sole objective: to be the
leader in the Portuguese telecom market, providing its Customers with
high-quality services and mobile phones that improve people's lives
because they simplify, bring near and amuse. At the end of 2004,
Optimus had already over 2.1 million customers.
Optimus is the only mobile communications company in the world to
have won three consecutive GSM Awards, a distinction that reinforces
its international recognition. In Portugal, the new operator has also
won a number of important awards. Its technological excellence has
also been recognised by the Institute of Communications of Portugal
by means of the results of a survey carried out by the sector
regulator regarding the quality of mobile networks in Portugal. By
constantly launching new products and services in the Portuguese
market - mobile portals, SMS news services, entertainment services,
GPRS services - Optimus is also the leader in terms of the usage of
new technologies.
This agreement is another important step towards Optimus
leadership in the market of HSDPA technology.
For further information, please visit www.optimus.pt
About End2End
End2End is Europe's leading managed service solution provider for
mobile data services and content. End2End operates a unique service
delivery infrastructure, specifically designed for the hosting,
management, and delivery of mobile data services as managed services.
End2End offers a wide range of managed service solutions and
complementary services to meet the needs of mobile operators,
portals, media companies, content providers, and other companies
looking to launch mobile data services and content. End2End's managed
service solutions are currently powering the delivery of data
services and content across more than 50 mobile operators in 20
countries. End2End's customers include leading companies such as
Lycos Mobile, MSN, Nokia, Orange, Sony NetServices and Vodafone. For
more information about End2End, please visit www.end2endmobile.com.

Contact:

Jody Delichte, Communications Manager, End2End, Tel.:
+44-(0)7780-842-594, E-mail: jody.delichte@end2endmobile.com

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