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FIMMA BRASIL

Projects Which Extend the Marketing Scope of FIMMA BRASIL 2005

SÃO PAULO, Brasil, November 5 (ots/PRNewswire)

The Machines, Raw
Materials and Accessories Trade Fair for the Furniture  Industry,
FIMMA BRASIL, is to be held in 2005 for the seventh time, in Bento
Gonçalves/RS, in the south of Brazil, from March 15 to 19, and its
marketing  scope is to be extended to cater for the wood and
furniture production chain  in Latin America.
With just over three months to go, the event has already been
fully marketed. It is now one of the six largest trade fairs in the
world. People go there to learn about technological innovations for
the furniture industry, market trends in raw materials and
accessories and logistics. One of the main features of FIMMA BRASIL
is the Purchaser Project, which receives backing from the Federal
Government, and which brings purchasers and industry representatives
face to face to do business.
Another novelty in this fair will be an exhibition of machinery
and  equipment for the forestry sector, with investments in the
infrastructure for  the benefit of both exhibitors and visitors.
Also, new projects are being  organized, such as the Projeto
Marceneiro, the Cabinet-Makers' Project, which  encourages exhibitors
to display products for this particular market; Fimma  Qualificação,
which involves training service professionals in the community  to
provide better services for visitors and exhibitors, and finally
Prêmio  Inovação, the innovation award which encourages manufacturers
and exhibitors  to launch new products at the fair, making it an
important business forum.
FIMMA BRASIL is held alternate years, on those with odd numbers,
and last  year welcomed 621 exhibitors at the Bento Gonçalves Events
Park - the largest  air-conditioned events centre in Brazil. Of the
companies who attended, 425  were Brazilian and 196 were foreign
companies from 20 countries including the  USA, Italy, Germany,
Sweden, Norway, Belgium and Japan. The fair also  attracted 35,000
visitors from the furniture industry.  The organizers  estimated the
volume of business at $250 million US, including the business
conducted after the fair had ended.
Web Site: http://www.fimmabrasil.com.br

Contact:

Carla Schmitz, Carla Schmitz, Consultant, +011-55-51-3330-0424 or
carla.assessoria@terra.com.br