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Virgin Megastores Hellas Launches Greek Digital Music Service Powered by Loudeye

Athens, Greece and Seattle (ots/PRNewswire)

- Greek Language Service Provides Low Cost, Great Choice
Digital Music Experience
Virgin Megastores Hellas and Loudeye Corp. (Nasdaq: LOUD), a
worldwide leader in business-to-business digital media solutions,
today announced the launch of a Virgin Greece digital music service.
The service, powered by Loudeye's OD2 services, is designed to give
Greek consumers an affordable digital music package with a wide array
of content from a Greek language site.
The service, available at www.virginmegadownloads.gr, operates on
a 'pay-as-you-go' model, meaning music buyers only pay for what they
want. The service will also be supported by a Pre-Paid Card system,
which will allow consumers to purchase music, not just by credit
card, but with a card paid for in advance. These cards will be
available in amounts of 5, 15, or 30 Euros, initially from Virgin
Megastores Hellas and later from other retail outlets in Greece.
Richard Branson, Chairman of the Virgin Group, said: "Our new
service in Greece will be instrumental in giving the consumer what
they want, when they want and at an affordable price package. Virgin
has been a pioneer in the music industry since our earliest days, and
our low-cost Greek digital music service is in the same tradition. We
want to make it simple and low cost for music fans to sample and buy
music digitally."
"Music fans are driving the demand for digital music and now the
technology is there, the industry is behind it and -- with the
introduction of our service -- prices are affordable for all,"
Branson continued.
Kostas Piladakis, Chairman of Vivere Entertainment and the Virgin
Megastores in Greece, continued, "We've created a service that is
easy, low cost and more importantly assists in the drive against
piracy in Greece. The site will offer a broad catalogue and aim to
support the Greek record industry in its efforts to provide a
digitalized music service to the Greek consumers."
The launch of Virgin Hellas' music service represents the first
store in Greece powered by Loudeye's OD2 services.
Philip Shepherd, Loudeye's head of strategic partnerships -- EMEA
said, "Virgin Hellas has launched a strong digital music offering
that will appeal to a wide range of music fans. Its decision to offer
an alternative to the subscription model shows that digital music can
be packaged in a number of different ways to suit consumer needs and
buying patterns, and we are delighted to be involved with this
exciting development into this new market."
About Vivere Entertainment S.A. and Virgin Megastores
Vivere Entertainment owns the license rights to represent Virgin
Megastores in Greece, as well as www.virginmega.gr and operates 15
stores across Greece. Its aim is to seek new and innovative ways for
entertainment products and services within the B2B and B2C Greek
market.
About Loudeye Corp.
Loudeye is a worldwide leader in business-to-business digital
media solutions and the outsourcing provider of choice for companies
looking to maximize the return on their digital media investment.
Loudeye combines innovative products and services with the world's
largest digital music archive, a broad catalog of licensed digital
music and the industry's leading digital media infrastructure
enabling partners to rapidly and cost effectively launch complete,
customized digital media stores and services. For more information,
visit www.loudeye.com.
Forward Looking Statements
This release contains forward-looking information within the
meaning of the Private Securities Litigation Reform Act of 1995.
These statements are based on current estimates and actual results
may differ materially due to risks, including the possibility of
adverse changes in the market for distribution of digital audio and
video that Loudeye serves; adaptation to new international markets;
adverse or uncertain legal developments with respect to copyrights
surrounding the creation and distribution of digital content; pricing
pressures and other activities by competitors; the failure of
Loudeye's hosting infrastructure; the complexity of Loudeye's
services and delivery networks; any problems or failures in the
structure, complexities or redundancies of Loudeye's network
infrastructure; failures in third party telecommunication and network
providers to provide required transmission capacity; lack of market
acceptance for Loudeye's products and services; the possible delay in
the adoption of digital media or related applications on the web in
general; and other risks set forth in Loudeye's most recent Form
10-Q, Form 10-K and other SEC filings which are available through
EDGAR at www.sec.gov. Loudeye assumes no obligation to update the
forward-looking statements.
Web site: http://www.loudeye.com
              http://www.virginmegadownloads.gr

Contact:

Maria Kalkakou, Marketing and PR Manager of Vivere Entertainment S.A.
(Virgin Megastores), +30210 6836295, or
mkalakakou@virginmegastores.gr; or media, in Europe, Chris Owen of
Trimedia Communications UK, +44-0-207-471-6851, or +44
-0-7970-933-680, or chris.owen@trimediauk.com, or in the U.S., Karen
DeMarco of mPRm Public Relations, +1-323-933-3399, or
kdemarco@mprm.com, both for Loudeye Corp.; or investors, Michael
Dougherty, +1-206-832-4000, or ir@loudeye.com

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