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Nissan Motor Co., Ltd.

Nissan to Expand TIIDA Sales Across Europe

Trappes, France (ots/PRNewswire)

  • TIIDA to be Launched in Germany, Spain, Switzerland, Austria and Portugal
  • On Sale From January 2008
  • Four and Five Door Models, Three Engines (Two Petrol, One Diesel)
Nissan Europe announced today that it will introduce the TIIDA
model to a further five markets early next year, following its recent
selective European launch.
As from January 2008, Germany, Switzerland and Austria will offer
both the four and five door models while Spain and Portugal will
launch the five door model. All three engines will be available; a
1.6 litre petrol (110hp), a 1.8 litre petrol (126hp) and a 1.5dCi
(105hp).
The latest countries identified were part of the ongoing launch
strategy for the TIIDA model in Europe, where Nissan studied market
opportunities where there was a concentration of loyal customers of
Almera and Primera who may consider purchasing a similar model in the
future. Once fully rolled out, the total volume for the model will
reach 40,000 units.
"Up to 60 percent of TIIDA customers will have owned a Nissan
previously, so by expanding the launch across Europe we are allowing
even more customers the opportunity to stay with Nissan for many more
years. Equally, we are confident that TIIDA's many strengths will
also lead buyers to Nissan for the first time," said Brian Carolin,
senior vice president of sales and marketing at Nissan Europe.
TIIDA was launched in the Baltics, Bulgaria, Croatia, Cyprus,
Czech Republic, Finland, Greece, Hungary, Ireland, Malta, Poland,
Romania, Slovakia and Slovenia since June and will be launched in
Russia and Ukraine in October. The model is also sold in many global
markets including Japan, the US (Versa) and in Mexico, where all
TIIDA models for the European market are built at Nissan's Civac
plant.
The name TIIDA is derived from a word in a Japanese dialect
meaning 'ever-changing tide' and sits between NOTE and QASHQAI in
terms of price. It appeals to the customer looking for a more
conventional type of car and places an emphasis on traditional values
such as comfort, interior space and ease of use.
Notes to Editors:
In Europe, Nissan employs approximately 12,000 people in its
design, research and development, manufacturing, logistics, and sales
and marketing operations. Last year, the company manufactured a total
of 507,201 vehicles in its Spanish and British plants and sold
539,773 vehicles in Europe. Nissan Europe's Head Office is based in
Trappes (Paris), France.
http://www.nissaneurope-newsbureau.com
For Further Information, Please Contact:
    Penny Szczepaniak, Corporate Communications, Nissan Europe
    +33-1-30-13-57-87
     pszczepaniak@nissan-europe.com
    Neil Reeve, Product Communications, Nissan Europe
    +33-1-30-13-67-57
     nreeve@nissan-europe.com

Contact:

For Further Information, Please Contact: Penny Szczepaniak, Corporate
Communications, Nissan Europe, +33-1-30-13-57-87,
pszczepaniak@nissan-europe.com; Neil Reeve, Product Communications,
Nissan Europe, +33-1-30-13-67-57, nreeve@nissan-europe.com

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