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WISeKey and Original1 join forces to provide Global Brand Protection Services

Geneva-Frankfurt (ots)

WISeKey and Original1 announce a
strategic alliance for the usage of cryptography technologies in the 
field of anti-counterfeiting. The combination of strong 
authentication, with product lifecycle management services, as well 
as identification technologies, such as barcodes, RFIDs, holograms 
and other machine-readable marker technologies ensures the control of
the product lifecycle and prevents piracy.
WISeKey will contribute in this strategic partnership with its 
WISeAuthentic Platform which is currently in deployment by several 
mayor watch brands including Hublot installing presently the solution
in over 400 boutiques around the world. Last year Hublot and WISeKey 
revolutionized BASELWORLD 2009 with this breakthrough technology 
against counterfeiting.
"We are very happy about this strategic partnership with Original1
which will allow us to aggressively pursue the use of our 
WISeAuthentic technology," declares Carlos Moreira, the company's 
Founder, President and CEO. "We are pleased to have prestigious 
brands as significant customers for our proprietary technology and 
are looking forward to the continued development and application 
based on our international patent pending technology in new areas 
related to the anti-counterfeiting market." WISeAuthentic is not only
a solution to fight against counterfeiting but also provides an 
embedded control of the gray market. It complements the sales 
monitoring in real time and finally gives the opportunity to activate
direct marketing activities.
Original1 was established last year by Nokia along with SAP and 
Giesecke & Devrient (G&D) to deliver unique product authentication 
and anti-counterfeiting services across the globe. These services are
aimed at protecting companies and consumers along the supply chain in
a wide range of industries from product piracy and counterfeiting, 
thereby maintaining brand values, revenue potentials and 
profitability of branded goods.
Original1's services rely on SAP technology and solutions, while 
Nokia delivers mobile authentication software to allow businesses to 
follow a branded product's entire life cycle, from a factory to the 
end customer, using mobile devices. G&D's contribution to Original1 
consists of security solutions for the entire value chain. This 
comprises user authentication, end-to-end encryption of the 
information flow and database encryption. The solution covers the 
complete sales and logistic supply chain by protecting products and 
related product packaging by tagging them with intelligent, 
tamper-proof serialized product codes. "Counterfeiting is a worldwide
problem that is affecting many successful product companies in all 
industries," emphasizes Claudia Alsdorf, CEO of Original1. "Today, 
more than ever, they need to combat counterfeiting before it's too 
late, and their company livelihood is at stake. With this new 
partnership we strengthen our commitment to completely protect 
companies from counterfeit goods, all while safe-guarding the value 
of their brands."
Counterfeiting represents approximately five to seven percent of 
all world trade. With the global luxury industry estimated to reach 
around 212 billion US dollars sales this year, in accordance with US 
consultancy Bain & Co, these companies need a solution that will 
prove authenticity. The technology is virtually fail-safe, as the 
encrypted digital information within the smart card?s chip is 
impossible to replicate and will remain so for the foreseeable 
future, according to analysts, mathematicians and academic experts 
who participated in the development of WISeKey's technologies. 
WISeAuthentic and Original1 are also available for the whole luxury 
goods industry as gemstones and for sectors where authenticity is 
fundamental for theirs activities like aircraft parts, automotive 
parts, pharmaceuticals and auctions.
For more information: www.wiseauthentic.com , www.original1.net

Contact:

Sylvie Gardel
Corporate Communication Manager
WISeKey SA
Tel.: +41/22/594'30'17
E-Mail: sgardel@wisekey.com

Carlos Moreno
VP Business Development Counterfeiting
WISeKey SA
Tel.: +41/22/594'30'36
E-Mail: cmoreno@wisekey.com

Susanne Schmitt
Head of Marketing Original1
Tel.: +49/69/1753-6620
E-Mail: info@original1.net

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