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Gemplus Launches the "Plastic Fantastic" Range of Innovative Card Bodies

Luxemburg (ots/PRNewswire)

- Gemplus wins ICMA[1] Award for Best Financial Card Design two
Years Running
Gemplus International S.A. (Euronext: LU0121706294 - GEM and
NASDAQ: GEMP), the world's leading provider of smart card solutions,
launches  its new range of innovative card bodies, "Plastic
Fantastic" for the  financial services sector. This follows the
unprecedented win of the ICMA  award for the second year running.
This launch is in recognition of an industry trend in which card
issuers are changing the way they address the market. With intense
competition coming from new areas, such as supermarkets and other
traditionally non-banking organizations, financial institutions have
to join in the race for greater brand visibility and differentiate
their service offering in order to attract new markets and generate
customer loyalty.
Card issuers are recognizing that the key piece of their
relationship with their customer is the card itself, which they carry
in their wallet and use on average 3-4 times a day. This gives an
enormous potential for differentiation, brand visibility and in
providing a unique, tailored service. By using the card as a
marketing support, they can target their image to specific market
segments, such as the 12-25 age bracket, women, young professionals,
and more.
The "Plastic Fantastic" range from Gemplus shows the possibilities
that the card can offer, from transparent and perfumed cards, tactile
cards, 3D and holographic effect cards, thermochromic, glow in the
dark and even unusually shaped cards.
Philippe David, Vice President, Business Development, Financial
Services, Gemplus, explained, "There is now so much competition in
the industry that card issuers such as banks, credit card issuers and
retailers are continually looking for ways to set themselves apart.
They need to have dedicated offers that appeal to different target
audiences and one of the most visual ways to manifest this is through
innovative card bodies. This is a trend that Gemplus is well equipped
to meet, with its own creative team, plenty of good ideas and some
healthy credentials to prove it."
The ICMA 2005 Award: Gemplus won the ICMA Award for the Best
Financial Card Design for the second year running. The YAN OI TONG
VISA card, created for ICBC Hong Kong, showed water drops on the
image of a leaf. This was created using texture varnish, giving
height to the artwork.
For more on the Plastic Fantastic range, please visit
www.gemplus.com
To download a picture of the award winning card, please visit
http://www.gemplus.com/press/photo_library/Products.html
About Gemplus
Gemplus International S.A. (Euronext: LU0121706294 - GEM and
NASDAQ: GEMP) is the world's leading player in the smart card
industry in both revenue and total shipments (source:
Gartner-Dataquest 2005, Frost & Sullivan, Datamonitor). It has sold
over 5.5 billion smart cards.
Gemplus delivers a wide range of portable, personalized solutions
in areas including Identity, Mobile Telecommunications, Public
Telephony, Banking, Retail, Transport, Healthcare, WLAN, Pay-TV,
e-government, and access control.
Gemplus' revenue in 2004 was 865 million Euros.
www.gemplus.com
[1] International Card Manufacturer's Association
For more information:
    Jane Strachey
    Gemplus
    Tel: +33-(0)442364661
    Email:  jane.strachey@gemplus.com
    Sian Gaskill
    Edelman PR Agency
     Tel: +44-(0)20-7344-125
    Email:  sian.gaskill@edelman.com
(c)2006 Gemplus. All rights reserved. Gemplus, the Gemplus logo,
are trademarks and service marks of Gemplus S.A. and are registered
in certain countries. All other trademarks and service marks, whether
registered or not in specific countries, are the property of their
respective owners.
Some of the statements contained in this release constitute
forward-looking statements. These statements relate to future events
or our future financial performance and involve known and unknown
risks, uncertainties, and other factors that may cause our or our
industry's actual results, levels of activity, performance or
achievements to be materially different from any future results,
levels of activities, performance, or achievements expressed or
implied by such forward-looking statements. Actual events or results
may differ materially. Although we believe that the expectations
reflected in the forward-looking statements are reasonable, we cannot
guarantee future results, levels of activity, performance or
achievements. Factors that could cause actual results to differ
materially from those estimated by the forward-looking statements
contained in this release include, but are not limited to: trends in
wireless communication and mobile commerce markets; our ability to
develop new technology, and the effects of competing technologies
developed and expected intense competition generally in our main
markets; profitability of our expansion strategy; challenges to or
loss of our intellectual property rights; our ability to establish
and maintain strategic relationships in our major businesses; our
ability to develop and take advantage of new software and services;
and the effect of future acquisitions and investments on our share
price. Moreover, neither we nor any other person assumes
responsibility for the accuracy and completeness of such
forward-looking statements. The forward-looking statements contained
in this release speak only as of this release. We are under no duty
to update any of the forward-looking statements after this date to
conform such statements to actual results or to reflect the
occurrence of anticipated results.

Contact:

For more information: Jane Strachey, Gemplus, Tel: +33-(0)442364661,
Email: jane.strachey@gemplus.com. Sian Gaskill, Edelman PR Agency,
Tel: +44-(0)20-7344-125, Email: sian.gaskill@edelman.com

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