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Gemplus and Groupe Caisse d'Epargne Roll out France's First Translucent Payment Cards in Volume

Luxemburg (ots/PRNewswire)

- Stylish Limited Edition Cards set to Attract New Customers for
Leading French Bank
Gemplus International S.A. (Euronext: LU0121706294 - GEM and
NASDAQ: GEMP), the world's leading provider of smart card solutions,
today announces that it has delivered limited edition GemLucence(TM)
cards to the French bank, Groupe Caisse d'Epargne. The volume
roll-out of the translucent payments cards, which began in September
2005, is a first for the French market as well as for Gemplus.
In a bid to attract new customers to Groupe Caisse d'Epargne, the
GemLucence card, with its mandarin tinted transparent card body, has
been specifically designed to appeal to the youth market (from 16 to
25 year-olds). In addition, to promote exclusivity, availability has
been restricted to 100,000 units.
"At Groupe Caisse d'Epargne we are currently enriching our image
in a bid to appeal to new modern markets and as a result, we were
keen to find a young, innovative product that would differentiate us
from the competition and enable us to gain market share," explained
Andrée Bertrand, Director Payment Systems, Caisse Nationale des
Caisses d'Epargne. "Gemplus has a customer-orientated business
philosophy, can be trusted to deliver quickly and with the widest
transparent colour range in the market, the company has a flair for
innovation and stylish product design."
"We are delighted that Groupe Caisse d'Epargne has chosen Gemplus
for this project, where a technical innovation matches perfectly with
marketing innovation. Experience has shown us that our new card
designs have helped retail banks attract new customers and reduce
churn," comments Philippe David, Vice-President Business Development
Financial Services at Gemplus. "As a result, Gemplus has been
focusing on card graphics and design and now has the ability to
deliver card bodies that attract many different types of customers.
Gemplus offers an assortment of stylish, cards that now come in a
variety of striking forms and shapes, with contemporary and
interesting shapes, full face holographic imagery, as well as an
environmentally friendly range."
About Gemplus
Gemplus International S.A. (Euronext: LU0121706294 - GEM and
NASDAQ: GEMP) is the world's leading player in the smart card
industry in both revenue and total shipments (source:
Gartner-Dataquest (2005), Frost & Sullivan, Datamonitor). It has sold
over 5 billion smart cards.
With security at its core, and 2400 patents and patent
applications produced by its innovative R&D team, Gemplus delivers a
wide range of portable, personalized solutions in areas including
Identity, Mobile Telecommunications, Public Telephony, Banking,
Retail, Transport, Healthcare, WLAN, Pay-TV, e-government, and access
control.
Gemplus' revenue in 2004 was 865 million Euros.
www.gemplus.com
About Groupe Caisse d'Epargne
http://www.groupe.caisse-epargne.com
For more information:
    Jane Strachey
    Gemplus PR
    Tel: +33-(0)4-42-36-46-61
    Fax: +32-(0)4-42-36-50-97
    Email:  jane.strachey@gemplus.com
    Johann Alexander
    Edelman PR
    Tel: +44-(0)20-7344-1253
    Fax: +44-(0)20-7344-1541
    Email:  johann.alexander@edelman.com
(c)2005 Gemplus. All rights reserved. Gemplus, the Gemplus logo,
are trademarks and service marks of Gemplus S.A. and are registered
in certain countries. All other trademarks and service marks, whether
registered or not in specific countries, are the property of their
respective owners.
Some of the statements contained in this release constitute
forward-looking statements. These statements relate to future events
or our future financial performance and involve known and unknown
risks, uncertainties, and other factors that may cause our or our
industry's actual results, levels of activity, performance or
achievements to be materially different from any future results,
levels of activities, performance, or achievements expressed or
implied by such forward-looking statements. Actual events or results
may differ materially. Although we believe that the expectations
reflected in the forward-looking statements are reasonable, we cannot
guarantee future results, levels of activity, performance or
achievements. Factors that could cause actual results to differ
materially from those estimated by the forward-looking statements
contained in this release include, but are not limited to: trends in
wireless communication and mobile commerce markets; our ability to
develop new technology, and the effects of competing technologies
developed and expected intense competition generally in our main
markets; profitability of our expansion strategy; challenges to or
loss of our intellectual property rights; our ability to establish
and maintain strategic relationships in our major businesses; our
ability to develop and take advantage of new software and services;
and the effect of future acquisitions and investments on our share
price. Moreover, neither we nor any other person assumes
responsibility for the accuracy and completeness of such
forward-looking statements. The forward-looking statements contained
in this release speak only as of this release. We are under no duty
to update any of the forward-looking statements after this date to
conform such statements to actual results or to reflect the
occurrence of anticipated results.

Contact:

For more information: Jane Strachey, Gemplus PR, Tel:
+33-(0)4-42-36-46-61, Fax: +32-(0)4-42-36-50-97, Email:
jane.strachey@gemplus.com . Johann Alexander, Edelman PR, Tel:
+44-(0)20-7344-1253, Fax: +44-(0)20-7344-1541, Email:
johann.alexander@edelman.com

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