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Quova, Inc.

Quova Joins APACS, the UK Payments Association

Mountain View, California (ots/PRNewswire)

- Geolocation Knowledge Vital to Banks Facing 20% Rise in Fraud
Losses
Quova, Inc., the world's leading provider and developer of web
geography services and technologies, announced today that it has
joined the Association for Payment Clearing Services (APACS), the UK
trade association for payments. APACS provides a forum for
institutions delivering payments services to end customers to address
co-operative aspects of payments and their development. It is also
the main industry voice on issues such as plastic cards, card fraud,
cheques, electronic payments and cash.
APACS recently reported that UK card fraud losses totaled pounds
Sterling 504.8m in 2004, up by 20% compared to 2003. The association
keeps its membership current on the most powerful technology tools
available for fraud prevention, including Quova's geolocation
solutions.
"The APACS membership is a who's-who of the leading banks in the
UK and the world, and their highest priority is to stay ahead of
fraud with solutions like Quova's," said Gary Jackson, EVP of
worldwide operations for Quova. "Our knowledge is in demand among
these companies, and we're eager to learn from them how we can best
meet their needs."
About APACS
APACS (www.apacs.org.uk) is the UK trade association for payments.
It provides the forum for the UK's financial institutions to come
together on non-competitive issues, to develop banking systems for
the future and to provide innovation and developments in payments. It
is also the banking industry voice on payments issues such as plastic
cards, card fraud, cheque and electronic payments. APACS' fraud
prevention website is at www.cardwatch.org.uk.
About Quova, Inc.
Founded in January 2000, Quova, Inc. is the leading provider of
geolocation services to online businesses. Quova's patented
technology provides the geographic location of Web site visitors in
real time, enabling businesses to manage digital rights, target
content, detect fraud, conduct site analysis and ensure regulatory
compliance. Quova's customers and partners include industry leaders
such as Major League Baseball Advanced Media, Bell Canada, Cisco
Systems, Cyota, Corillian, ABSOLUT, HPshopping, VeriSign, EverBank,
IBM SurfAid, Times Online and Sky Sports. A privately owned company
with investments from Mobius Venture Capital, IDG Ventures, Nexus
Group, Schoffstall Ventures and Fidelity Ventures, Quova is
headquartered at 333 West Evelyn Avenue, Mountain View, California
94041, with European headquarters in Amsterdam, The Netherlands.
Quova can be reached at +1-650-528-3700 and on the Web at
www.quova.com.
NOTE: Quova, the Quova logo and GeoPoint are registered service
marks and/or trademarks of Quova, Inc.
Web site: http://www.quova.com

Contact:

Vidushi Patel, vidushi.patel@b1.com, or Jaime Ranson,
jaime.ranson@b1.com, both of Banner PR, +44-(0)20-7349-2200, for
Quova, Inc.

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