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NVIDIA Expands in Asia-Pacific With New Representative Office in Beijing; CEO Jen-Hsun Huang Presents at Opening Ceremony

Beijing and Santa Clara, California (ots/PRNewswire)

NVIDIA
Corporation (Nasdaq: NVDA), a worldwide leader in graphics and
digital media processors, today announced the opening of its
representative office in Beijing, China.
(Photo: NewsCom:
http://www.newscom.com/cgi-bin/prnh/20020613/NVDALOGO )
The new office will be responsible for marketing, sales promotion,
customer service, and technical support in China, and will complement
existing NVIDIA offices and design centers in Shenzhen, Shanghai, and
Hong Kong.
Held at the Kerry Centre Hotel in Beijing, today's press
conference and ceremony was hosted by Jen-Hsun Huang, co-founder,
president, and CEO of NVIDIA, and George Man, general manager of
sales in China for NVIDIA.
"Beijing is one of the most exciting, dynamic cities in the world
and we look forward to playing a significant role in the community,"
said Mr. Huang. "As a market leader and innovator in advanced 3D
graphics, video, and networking, NVIDIA is relevant to a variety of
industries in China, from film production and animation to industrial
design and scientific visualization."
The event was attended by NVIDIA partners and customers, including
Intel, AMD, and Microsoft, as well as government officials, game
enthusiasts, and Internet Cafe owners.
NVIDIA has operated in China for more than ten years through its
local representative, Atlantic Semiconductor Products Co., Ltd., and
has developed close partnerships with local industry leaders,
including Lenovo, Founder, Tsinghua Tongfang, and TCL. NVIDIA
activities in China include partnering with graphics add-in card
manufacturers to develop products targeted specifically to Chinese
end-users.
Today, NVIDIA enjoys strong brand recognition among
technology-savvy end-users in China. In January, the Company
announced that its GeForce(TM) graphics processing units won
first-place awards in the "Reader's Choice" and "Leading Installed
Base" surveys sponsored by MicroComputer, one of China's most
influential technology publications. Lenovo, the largest OEM in
China, has incorporated NVIDIA technology in its popular desktop and
notebook computers.
Market data shows that the technology market in China is robust.
In the area of handsets, a target market for NVIDIA, China represents
the largest mobile subscriber base in the world, with over 350
million subscriptions. China accounts for 12% of global handset
volume and is home to over 40 handset manufacturers (Source: Strategy
Analytics, 2005).
Additionally, the video game market in China is experiencing rapid
growth, particularly in the online games segment. According to a
recent report, online games revenue is forecast to reach USD$2.0
billion by 2009. China had 28.8 million gamers in 2004, a number that
is projected to grow to 55.5 million by 2009 (Source: Niko Partners,
2005).
"NVIDIA has introduced a range of leading-edge technologies to the
China market, including NVIDIA SLI and NVIDIA PureVideo," commented
Mr. Man. "We look forward to continuing to build the NVIDIA brand in
China, one of the fastest-growing technology markets in the world."
Following the press conference and ceremony, guests were invited
to Club 520 -- a popular Internet Cafe -- to participate in the
"NVIDIA Digital Media Adventure," a full lineup of technology
demonstrations and game competitions.
About NVIDIA
NVIDIA Corporation is a worldwide leader in graphics and digital
media processors. The Company's products enhance the end-user
experience on consumer and professional computing devices. NVIDIA
graphics processing units (GPUs), media and communications processors
(MCPs), and wireless media processors (WMPs) have broad market reach
and are incorporated into a variety of platforms, including consumer
and enterprise PCs, notebooks, workstations, PDAs, mobile phones, and
video game consoles. NVIDIA is headquartered in Santa Clara,
California and employs more than 2,100 people worldwide. For more
information, visit the Company's Web site at www.nvidia.com.
Certain statements in this press release including, but not
limited to the importance of China in our growth strategy, the extent
of our role in China, and continuing to build the NVIDIA brand in
China are forward-looking statements that are subject to risks and
uncertainties that could cause results to be materially different
than expectations. Such risks and uncertainties include, but are not
limited to, general industry trends including cyclical trends in the
semiconductor industry, delays in announcing or ramping new products
into production, manufacturing defects or software defects, reliance
on third-party manufacturers the impact of competitive products, our
competitors and pricing alternatives, changes in industry standards
and interfaces and other risks detailed from time to time in the
NVIDIA reports filed with the Securities and Exchange Commission
including its Form 10-Q for the quarter ended May 1, 2005. These
forward-looking statements speak only as of the date hereof. NVIDIA
disclaims any obligation to update these forward-looking statements.
NOTE: All company and/or product names may be trade names,
trademarks and/or registered trademarks of the respective owners with
which they are associated. Features, pricing, availability, and
specifications are subject to change without notice.
Web site: http://www.nvidia.com

Contact:

Calisa Cole of NVIDIA Corporation, +1-408-486-6263, or
ccole@nvidia.com; or Chloe Wan of NVIDIA, Beijing, +86-10-5866-1500,
or cwan@nvidia.com; or Catherine Cao of Eastwei Relations,
+86-10-6468-0929, or catherine@eastwei.com, for NVIDIA; FCMN Contact:
ccole@nvidia.com; Photo: NewsCom:
http://www.newscom.com/cgi-bin/prnh/20020613/NVDALOGO; AP Archive:
http://photoarchive.ap.org; PRN Photo Desk photodesk@prnewswire.com