Tous Actualités
Suivre
Abonner Fast Search & Transfer ASA

Fast Search & Transfer ASA

FAST Unveils Search Derivative Application for the Growing Online Directories and Classifieds Market

Oslo, Norway (ots/PRNewswire)

- FAST AdVisor Enables Online Directories and Classified
Publishers to Significantly Improve the Search and Discovery
Capabilities of their Sites While Boosting Advertising Revenues
Fast Search & Transfer(TM) (FAST(TM)) (OSE: FAST), the leading
developer of enterprise search and real-time alerting technologies,
today announced FAST AdVisor(TM), an enterprise-wide software
solution that facilitates the introduction between buyers and
suppliers for Internet Yellow Pages (IYP), Business to Consumer (B2C)
and Business to Business (B2B) verticals, online classifieds, and
traditional publishers. By improving the overall search experience,
consumers can now more quickly discover relevant information, and
advertisers can more accurately connect to these customers and
increase the volume of qualified leads to their sites. This in turn
drives greater advertising revenue streams for the online directories
and publishers.
Leveraging FAST ESP(TM), FAST's award-winning enterprise search
platform, FAST AdVisor aggregates information from any structured and
unstructured data source, including not only the publisher's own
proprietary content, but also advertiser, third-party and web
content. It provides organizations with a flexible and powerful
relevancy framework that allows them meet their business and
advertising objectives by controlling the user experience through
InPerspective(TM), FAST's rank tuning module, while consistently
providing the user with superior search results. FAST AdVisor also
includes advanced navigation and drill down capabilities, allowing
users to do multi-level sorting of their search results by a variety
of parameters. For example, when looking at job listings, the user
could navigate or sort on title, pay, date, and location (such as
geography and distance), enabling them to find the most relevant jobs
within their local area or within a radius of a specific location.
Using multi-level sorting, the end-user is in control of how the
results are displayed, providing the most important and most relevant
information for that end-user. And the business manager defines the
rules for how advertisers are seen - for example, by the level of
investment, how long they have been a customer, etc.
FAST AdVisor also includes powerful linguistics capabilities that
ensure the end-user is quickly and easily able to find what they are
looking for. These capabilities include multi-lingual dictionary and
synonym management, spell-checking, plus a broad set of additional
features. With the analytics and reporting features of FAST AdVisor,
the online directory provider can tune the system based upon how end
users are searching and navigating. Finally, the system also includes
full administrative functions that allow the IT department to manage
the system on a day-to-day basis.
"The flexibility of our FAST ESP technology is enabling FAST to
take search to unprecedented levels with a new and innovative search
derivative application (SDA) specifically for online directories and
classified publishers," said Ali Riaz, FAST's chief operating
officer. "Jupiter Research expects online advertising from paid
search, online classifieds, and display advertisements to grow from
$6 billion in 2003 to over $15 billion in 2008. FAST AdVisor supplies
IYPs and online directories with the tools required to collect these
growing online advertising revenues by dramatically improving the
search experience for their customers and by increasing business
transactions for their advertisers."
"We expect local search to grow dramatically, and it is becoming
increasingly important for online directories and classifieds
publishers to provide the best possible search functionality to
improve the user experience and to drive traffic and advertising
revenues," commented Greg Sterling, Managing Editor and Program
Manager at The Kelsey Group, a leading research firm specializing in
Yellow Pages, electronic directories and local media. "Search is
becoming a kind of universal interface for these types of
applications and FAST's platform and technology are state of the
art."
FAST AdVisor is the second of three planned Search Derivative
Applications (SDAs) to be introduced to the market by FAST this year.
Rather than requiring totally separate development efforts and
implementation, FAST's SDAs are effectively developed based on the
flexible framework of the FAST ESP platform. This increases FAST's
development focus, improves efficiency in support resources, and
minimizes investments in physical equipment. FAST AdVisor indexes
source material from more than 225 data formats and 77 languages, and
continuously monitors the information flow to ensure that new or
updated information regularly refreshes the intelligence index.
Fast Search & Transfer (FAST) has transformed enterprise search
from a powerful, yet narrowly perceived function, into an
enterprise-wide strategic and tactical capability of pivotal
importance. FAST ESP and the FAST portfolio of solutions and SDAs are
the latest in a line of FAST technology that marries a
no-technical-boundaries approach with a clear understanding of
real-world requirements, including extraordinary performance, precise
accuracy, broad reach, and high return on investment. For FAST, the
search never stops.
For further information on FAST AdVisor, please see:
www.fastsearch.com/fastadvisor .
About FAST
FAST creates the real-time search and filter technology solutions
that are behind the scenes at the world's best known companies with
the most demanding search problems. FAST's flexible and scalable
integrated technology platform elevates the search capabilities of
enterprise customers and connects people to the relevant information
they seek regardless of medium. This drives revenues and reduces
total cost of ownership by effectively leveraging IT infrastructure.
FAST's powerful enterprise search technology solutions are used by a
wide range of global customers and partners, including AT&T, Cardinal
Health, CareerBuilder.com, Chordiant, CIGNA, CNET, Dell, Fidelity
Investments, Findexa, FirstGov.gov (GSA), IBM, Knight Ridder,
LexisNexis, Overture, Rakuten, Reed Elsevier, Reuters, Sensis, Tenet
Healthcare, Thomas Industrial Networks, T-Online, US Army, Virgilio
(Telecom Italia), Vodafone, and Wanadoo.
FAST is headquartered in Norway and is publicly traded under the
ticker symbol 'FAST' on the Oslo Stock Exchange. The FAST Group
operates globally with presence in Europe, the United States, and
Japan. Additionally, the FAST Group has business partners and
customers in a number of other locations, such as Brazil, Canada and
Australia. For further information about FAST, please visit
www.fastsearch.com.

Contact:

Press Contact: Peter Gorman, Director of Corporate Communications
(US), +1-781-304-2495, Peter.Gorman@fastsearch.com

Plus de actualités: Fast Search & Transfer ASA
Plus de actualités: Fast Search & Transfer ASA
  • 17.08.2004 – 10:10

    Amplexor Partners with FAST to Expand Search Presence Throughout Benelux Region

    Oslo, Norway and Leuven, Belgium (ots/PRNewswire) - Fast Search & Transfer(TM) (FAST(TM)) (OSE: FAST), the leading developer of enterprise search and real-time alerting technologies, and Amplexor, the only pure enterprise content management software provider in Belgium, announced today a new strategic channel partnership. This agreement enables Amplexor to actively ...

  • 21.07.2004 – 10:09

    Aptas Partners with FAST for Advanced Local Search

    Oslo, Norway and Denver, Colorado (ots/PRNewswire) - - Aptas to Integrate FAST ESP into Its New 'Destination Search' Platform Fast Search & Transfer(TM) (FAST(TM)), the leading developer of enterprise search and real-time alerting technologies, and Aptas, Inc., a leading provider of innovative solutions for the online directories and Yellow Pages publishers, have signed a technology and business partnership ...