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Bob Geldof, Jimmy Wales and Justin Rose: The inspirational new ambassadors for Swiss watch brand Maurice Lacroix

Bob Geldof, Jimmy Wales and Justin Rose: The inspirational new ambassadors for Swiss watch brand Maurice Lacroix
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- Cross reference: Pictures are distributed via EPA (European     
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Maurice Lacroix has created an inspiring, meaningful and above 
all, authentic brand campaign: "Follow Your Convictions". With the 
help of their new world-renowned ambassadors Sir Bob Geldof, Jimmy 
Wales and Justin Rose, Maurice Lacroix are inspiring the world to be 
who they really are across a variety of media, from print and TV to 
online.
Just as Maurice Lacroix creates its award-winning designs and 
ingenious movements by hand, each world-famous ambassador was chosen 
because they too have never veered from their beliefs in their 
journey to success.
"You can't just say you're authentic or that you have substance," 
explains Sir Bob. "That won't wash. You've got to prove it. You've 
got to be it. In everything you do." And he should know. In his 
lifetime Sir Bob has been a music journalist, had a succession of 
international hit records with his punk band The Boomtown Rats, 
organised arguably the most successful global fundraising events of 
all time in LiveAid and Live8, created his own TV production company 
and is an accomplished businessman in his own right. "Let nobody tell
you who you are."
Justin Rose is an extraordinary golfer who defied all odds by 
going pro at just 17 years old. "That decision was always 
controversial, but I don't care about controversy. I just believed in
myself." And it paid off. In his career, Justin has won multiple 
titles and even made it to European no.1. Today, he is considered one
of the most consistent competitors on the PGA Tour as well as finding
time to be a devoted husband, father and charity worker.
Then there's Jimmy Wales, the incredible internet entrepreneur who
founded Wikipedia. "I imagined a world where every single person on 
the planet was given free access to the sum of all human knowledge. 
Then I created it." Staying true to his convictions, Jimmy quickly 
turned Wikipedia into a non-profit foundation to ensure his dream of 
free knowledge for the world remained intact. Today, Wikipedia.org is
one of the five most visited sites on the whole of the internet.
With these truly authentic and inspiring ambassadors beside them, 
Maurice Lacroix have the perfect partners to support their unique 
positioning in the marketplace. As CEO Martin Bachmann concludes, 
"Our ambassadors achieved greatness without the need to compromise 
their principles. We at Maurice Lacroix share this incredible 
passion, as our innovative and pioneering watches prove, time after 
time."
Free accessible database on: www.mauricelacroix.com, Media-Access 
/ Database

Contact:

Maurice Lacroix S.A.
Katrin Roth, International PR Manager
Tel.: +41/44/209'12'73
E-Mail: katrin.roth@mauricelacroix.com

Plus de actualités: Maurice Lacroix S.A.
Plus de actualités: Maurice Lacroix S.A.