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ShoreTel, Inc

Shoreline Communications Is Now ShoreTel Inc. - Brand Initiative Formalizes Familiar Moniker and Underlines VoIP Veteran's Status as Telecommunications Innovator

SUNNYVALE, CA (ots)

Shoreline Communications today announced the
change of its corporate name to ShoreTel, Inc. The new name is part
of a corporate brand initiative that focuses on the company's
leadership role as an innovator, and includes a new logo and a
re-launched web site with a fresh look and feel. The changes reflect
the company's rapid growth, the unveiling of a new generation of its
award-winning IP voice system, the launch of a new line of specially
designed IP phones and a broader push into the international market.
[For more information on ShoreTel's product news, please refer to
today's news release entitled "Latest ShoreTel Innovations Raise IP
Telephony Bar Again."]
"While the 'Shoreline' name is reminiscent of our geographical
heritage, it didn't say anything about what we do: Provide the world
with enterprise telecommunications systems designed for the Internet
age," states ShoreTel CEO Thomas T. van Overbeek. "The new name is a
natural evolution and has the enthusiastic endorsement of our
employees, business partners, and investors."
The ShoreTel moniker has always been part of the Shoreline
Communications corporate identity, including its use as the company's
website and domain name. "Formalizing this familiar name is a natural
step," asserts Marti Smith, ShoreTel's vice president of marketing
and the architect of the re-branding initiative. "The ShoreTel name
clearly calls out our membership in the telecommunications industry
-- anywhere in the world."
Too many of today's phone systems are merely being tolerated by
their users. In contrast, user testimonials demonstrate that
ShoreTel5 helps enterprises gain a competitive edge.
Organizations in such diverse industries as enterprise, financial
services, manufacturing, government, educational, professional
services and small business now use ShoreTel Smart(tm) systems to
collaborate across town or around the globe, conduct presentations
with remote customers, set up ad hoc contact centers distributed
throughout multiple regions or countries, and generally streamline
operations and enhance business and customer relations.
IP telephony transcends international borders, and ShoreTel's
innovative, easily implemented voice systems are starting to spill
over from North America to Europe and the Asia-Pacific region with
the help of ShoreTel channel partners. There are ShoreTel
installations in the United Kingdom, France, Spain, Australia,
Singapore, Malaysia and other parts of the world, and the company is
planning to open its first international office in Munich, Germany
this summer.
About ShoreTel, Inc.
ShoreTel is the innovation leader in delivering IP telephony to
the enterprise. The company has shipped its groundbreaking solutions
since 1998 and continues to outpace the rapidly expanding VoIP market
with technological advances and 100% year-over-year growth. ShoreTel
voice systems are designed to make businesses smarter, setting new
standards for usability and manageability while reducing
telecommunications costs. A uniquely distributed architecture extends
enterprise-class voice services to every office and outpost, keeping
employees fully connected wherever they go. A select group of channel
partners provide top-notch service and support. For more information,
visit http://www.shoretel.com or call 1-877-80SHORE.
ots Original Text Service: ShoreTel, Inc.  
Internet: http://www.presseportal.ch
Press Contact:
Sacha Arts
Slider & Associates
++1 408-356-3099 
sacha@sliderassociates.com