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High credibility for Swiss television - Stephan Klapproth voted favorite news moderator

Zurich (ots)

For the first time, the pan-European television
survey by UPC (published at
www.cablecom.ch/wirueberuns/upc_2005_tv_survey) was conducted in
Switzerland this year. The study's most conspicuous findings include
high credibility for Swiss public television, as well as
Switzerland's ranking as the country with Europe's lowest rate of TV
consumption. To recognize the most popular news moderator, cablecom
has created the «Swiss TV Award». This year's winner is Stephan
Klapproth, news moderator for 10vor10.
In 2005, the second, pan-European survey by UPC / cablecom was
conducted in all 14 European countries where UPC provides television
and telecommunications services. For the first time, this study also
includes Switzerland. Besides evaluating television's credibility, it
also investigated the effect of age on television viewing habits. The
survey was coordinated by Research International and is based on a
sampling of more than 6,000 individuals. Respondents were organized
into three age groups: 16-29, 30-49 and 50 plus. To download the
study, visit www.cablecom.ch/ wirueberuns/upc_2005_tv_survey. "As the
market leader in the Swiss television business, cablecom benefits
from access to European market data," said Rudolf Fischer, Managing
Director of cablecom. "This study shows how important public
television is for the way opinions are formed in Switzerland."
No TV junkies - selective viewing dominates
The Swiss have the lowest TV consumption rate in Europe. For
example, while 70% of the French spend more than two hours watching
television each day, the rate in Switzerland is only 31%. A key
finding is that older people watch much more television than young
viewers: 37% of Swiss people over 50 watch more than two hours of
television a day, compared to only 25% in the 16-29 age group.
Favorite programs have priority and are recorded
Every second person in Switzerland has a favorite television
program that they don't like to miss. This rate is even higher among
the older generation, including 32% who record favorite programs and
30% who stay home specifically to watch them. Only among the 16-29
age group does a majority (56%) not arrange their daily schedules
around particular television programs.
Higher credibility for public television than private channels
The Swiss people place a high value on being well informed: 68% of
Swiss viewers cite information needs as their main reason for
watching television. Among the 50-plus group, this reason rates as
high as 86%. While 82% of all viewers believe that television news is
reliable, public channels clearly are preferred over private
channels. While 64% of Swiss viewers believe that public television
news is accurate, only 2% accept the accuracy of private channels. In
this regard, Swiss attitudes clearly differ from the rest of Europe,
where approximately half of all viewers believe that private-channel
news is equally reliable.
Reality shows are not popular in Switzerland
Young people present a different profile, preferring entertainment
to information. In the 16 to 29 age group, 55% watch television
primarily for entertainment, while 77% say that they do not like
reality shows.
Television influences voting behavior
Political information on television ranks high: 71% of Swiss
viewers are interested in national politics and 73% in European
politics. At the same time, 64% of respondents say that their voting
behavior is influenced by televised political debates.
High affinity for new technologies
In Switzerland, 77% of those surveyed express an interest in new
technologies, compared to a European average of only 71%. For
example, roughly four out of five Swiss viewers have a wireless
network at home. While the Swiss don't spend much time in front of
the television, 58% of viewers own more than one television set. One
in five Swiss viewers in the 16 to 29 age group has three television
sets at home-twice as many as in the 30 to 49 age group.
Switzerland's most popular newscaster
In each of 14 countries, participants were asked to choose their
favorite news moderator from a list of ten candidates. Most of these
candidates are moderators for private TV channels. In Switzerland,
the most popular news moderator is Stephan Klapproth of the news
magazine 10vor10. Main network news anchor Heiner Müller is ranked
number two, while Darius Rochebin, Télévision Suisse Romande
newscaster, came in third. In recognition of this honor, cablecom has
presented Stephan Klapproth with the newly created «Swiss TV Award»
of CHF 20,000.00. This award is linked to an event last year that
especially touched the moderator. Klapproth was enthusiastic: "I
would like to donate the money to the small aid organization "Goutte
d'eau" which fights child trafficking and child prostitution in Asia.
I was very impressed by their orphans homes when I visited Cambodia."
About cablecom:
Cablecom is Switzerland's largest cable network operator, offering
its customers triple-play products in cable television, broadband
Internet and fixed network telephony. The company also supplies
Managed Area Networks (WAN) as well as voice and value-added services
for Swiss business customers. In addition, it provides analog
television service and plant construction, as well as application and
transmission services for wholesale customers. Cablecom's countrywide
network (one of only two in Switzerland) serves 14 of the country's
16 largest cities. Liberty holds 100% of the capital stock of
cablecom Holding AG.
About UPC Broadband
UPC Broadband (UPC), a subsidiary of Liberty Global, Inc., is a
leading provider of TV broadband Internet and telephone services in
14 European countries. Liberty Global holds shares in broadband and
broadcasting companies operating outside the USA, primarily in
Europe, Asia and Latin America. Consisting of many subsidiaries and
affiliated companies, Liberty Global is, measured by the number of
subscribers, the largest broadband cable network operator outside of
the USA. Based on the company's consolidated operating figures from
June 30, 2005 (excluding NTL Ireland-consolidated but not controlled
by us), Liberty Global networks reach a total of 23.5 million
households and provide roughly 14.9 million individual services. This
comprises approximately 10.7 million TV customers, 2.5 million
broadband Internet customers and 1.8 million telephony customers.
Shares of Liberty Global are quoted on the NASDAQ (LBTYA, LBTYB,
LBTYK).
For further information: 
cablecom Media Relations 
Stephan Howeg, Head of Corporate Communications
Tel. +41/44/277'99'99 
Fax +41/44/277'95'88 
E-Mail:  media.relations@cablecom.ch

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