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Rose d'Or

Ben Silverman of NBC
Universal to be awarded the prestigious "Honorary Rose" during the 48th edition of the Rose d'Or Festival

Lucerne, Switzerland/Los Angeles (ots)

The Rose d'Or Festival
will take place on the shores of Lake Lucerne, Switzerland from May
2-6, 2008
At a cocktail reception to be held this evening in Los Angeles at
the residence of the Consul General of Switzerland, Mr. Urban Frye,
Festival Director of the 48th Edition of the Rose d'Or Festival, will
announce that Mr. Ben Silverman, Co-Chairman, NBC Entertainment and
Universal Media Studios, has been chosen to receive this year's
Honorary Rose at the upcoming Festival to be held in Lucerne,
Switzerland from May 2- 6, 2008.
The Honorary Rose, which is presented to an individual who has
made a significant impact on the television industry, will be
presented to Mr. Silverman during the gala dinner and award ceremony
on the evening of May 6th. Past Honorary Rose recipients have
included: Benny Hill, Quincy Jones, Monty Python, John de Mol, Herb
Granath, Ricky Gervais, and most recently Ben Elton in 2007.
"I would like to congratulate Ben Silverman on being awarded the
prestigious Honorary Rose. The winner of this award is carefully
considered by the Rose d'Or organization and presented to someone who
is renowned in the industry for their contribution to television,"
commented Frye. "We look forward to welcoming Ben to the shores of
Lake Lucerne in May."
Founded in 1961, The Rose d'Or Festival is one of the most
important Festivals for entertainment and arts programmes. The
Festival's goal has always been to reward originality, quality and
creativity in entertainment programming, and to encourage excellence
in television and new media.
Each year, the Rose d'Or draws the best of the year's new
television programming, representing approximately 40 countries
worldwide. Entry forms for the Rose d'Or competition are sent to more
than 2000 producers and broadcasters, internationally.
This year eight coveted Rose d'Or Awards will be presented to the
top winners in each of the following categories: Comedy, Sitcom,
Drama, Entertainment, Reality, Game Show, Arts Documentary and
Performing Arts. In addition to the Honorary Rose for Mr. Silverman,
an award for Best Entertainer and Best of 2008 will be presented to
the most outstanding performer and outstanding program respectively,
across all genres of programming.
Ben Silverman became Co-Chairman, NBC Entertainment and Universal
Media Studios, in May 2007. Earlier, Silverman launched Reveille, a
leading production and distribution company focusing on exploiting
worldwide intellectual property rights that adapted such
international hits as 'Ugly Betty' and 'The Office'. In addition, he
is the co-creator and executive producer of 'The Biggest Loser',
'American Gladiators', 'Nashville Star', 'Blow Out', '30 Days' and
'House of Boateng' (as well as executive producer of the acclaimed
'The Tudors'). Under his leadership, Reveille became the world leader
in creating integrated marketing opportunities for the advertisers
and developing alternative financing paradigms for the television
business.
Contacts:
   Sheila Morris                  Rebecca Marks
   MORRIS MARKETING               NBC/UNIVERSAL
   E-Mail:  sheila@morrispr.com    E-Mail:  Rebecca.marks@nbcuni.com
Accreditation and press office Rose d'Or
The best way to cover the event is to send a journalist to
Lucerne, but if you just want to report from afar, we'll be happy to
send you the latest news releases when they're hot off the press,
both in the run-up to the event and during the five days of the
festival itself. What we need from you are:
Name of Journalist(s)
   Name of Publication/Station
   Number of readers/listeners/viewers
   Contact email address, Contact phone number, Contact fax number
   Website, Postal address

Contact:

Deutschland/Österreich/Schweiz:
Séghira Farhi
Communications Manager Rose d'Or
Tel.: +41/41/242?09?05
E-Mail: seghira.farhi@rosedor.ch

UK and International:
Mary Powers
M. Powers Communications
Tel.: +1/416-767-8692
E-Mail: mpowers@mpowers.ca

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