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OuterBay Technologies

OuterBay Acquires Data Management Provider BITbyBIT
Integrated Company Addresses Performance, Stability, And Cost-Containment Challenges Of Enterprise Applications

Campbell, CA (ots)

OuterBay today announced that it has acquired
United Kingdom-based BITbyBIT International to offer the most
complete solution for Application Data Management. This new class of
application aware infrastructure manages data growth to improve
application performance and stability while containing costs. The new
company will provide customers with enterprise-wide application data
support, increased performance of existing products, and unrivaled
expertise in application data management.
"Our acquisition of BITbyBIT complements and greatly strengthens
OuterBay's market position," said Michael Howard, OuterBay Chief
Executive Officer. "Our combined customer base already includes many
of the world's largest companies and databases, and we now have the
technology foundation to quickly drive forward into new application
areas and industries. We look forward to a successful future
together."
The new company will offer the most comprehensive Application Data
Management suite for Oracle and PeopleSoft applications, as well as
all leading databases, mainframes, operating systems and custom
applications. BITbyBIT's advanced data archiving front-end modeling
environment will combine with OuterBay's sophisticated backend
runtime engine to give customers best-in-class data archiving,
subsetting and data growth monitoring solutions. In short, customers
worldwide now have a single vendor to rely on for managing
performance, stability, and cost-containment challenges across all
application and database initiatives. The integrated suite will be
available in the fourth quarter of 2002.
"Our customers have been asking for a single solution to all of
their data management needs," said Huw Price, BITbyBIT President.
"With a merged product suite and the combined domain expertise of our
two organizations, we'll be able to support application data
management across the enterprise. Further, with our combined global
presence - OuterBay in the U.S.; BITbyBIT in Europe and the Far East
- we'll be able to take new solutions to a larger market with speed
and efficiency."
Founded in 1990, BITbyBIT currently provides data management tools
from its Oxford (UK) headquarters. To complement its product
portfolio, BITbyBIT has formed many partnerships and alliances with
leading technology vendors and consultancies worldwide. More than 150
customers employ its expert software solutions for archiving, system
testing, test database creation and more. Its customers include
Honeywell Control Products, Sony Manufacturing UK, and Pohang Iron
and Steel Company (POSCO), the world's largest implementation of
Oracle applications.
"At last!" said Jung Wan Oh of the Innovation Enablement Team at
POSCO. "OuterBay and BITbyBIT are the market leaders in application
data management. POSCO and others can now benefit from the
complementary product strengths of both companies."
The acquisition is the most recent of a string of positive
developments at OuterBay, including new Fortune 500 implementations,
strong additions to its board and management team as well as an
additional round of venture funding.
About OuterBay
OuterBay's application data management solutions are a new class
of application-aware infrastructure. OuterBay's software monitors and
manages data growth in the application environment and takes action
to maintain high service levels of performance and stability.
OuterBay's products include Application Resource Monitor™,
LiveArchive™, and Instance Generator™. OuterBay's product suite
is engineered to work with leading ERP, CRM and supply chain
applications and reduces the total cost of ownership associated with
enterprise application environments.
Founded in 1997, OuterBay is headquartered in Silicon Valley with
offices in the United States, Europe and Australia. Customers include
Fortune 500 and emerging global economy leaders in such industries as
high technology, manufacturing, and financial services. OuterBay
received the Investors' Choice Award at Technologic Partners' recent
2002 Datacenter Ventures Conference. For more information on
OuterBay's solutions, contact OuterBay at www.outerbay.com or
408.340.1200.
Note to editors: OuterBay, Application Data Management,
Application Data Monitor, LiveArchive, and Instance Generator are
trademarks of OuterBay Technologies, Inc. Other trademarks and
registered trademarks referenced herein remain the property of their
respective owners.

Contact:

Liz Haas
Atomic Tech PR
Phone +1/415/703-9454
mailto:liz@atomicpr.com